Adidas Originals by NEIGHBORHOOD SS18

Business Press Releases Tuesday February 20, 2018 15:01
Bangkok--20 Feb--CENTRAL EMBASSY
adidas Originals and NEIGHBORHOOD join forces for a SS18 capsule collection
The range takes inspiration from the raw electric energy of the squads of the city of Shinsengumi combined with technical paying tribute to NEIGHBORHOOD's and adidas Originals DNA
Accompanying footwear introduces the new NEIGHBORHOOD exclusive Chop Shop NBHD silhouette
Herzogenaurach, September 2017

Continuing their collaborative project, adidas Originals and revered Japanese streetwear label NEIGHBORHOOD join forces for a new capsule collection this season. Bringing NEIGHBORHOOD founder Shinsuke Takizawa's unparalleled design perspective to a range of street-level sportswear pieces, the range presents pure 3-stripes design in Takizawa's familiar monochrome aesthetic, in strictly premium constructions.

Inspired by the NEIGHBORHOOD label's trademark of mixing elements of vintage and street culture, the adidas Originals by NEIGHBORHOOD SS18 range reconfigures sportswear design in a more rough and rugged mode. With an attention to detail, T-shirts, sweats, track pants and outerwear are elevated through razor-sharp assemblage, a motif emblem that Japanese samurai uphold and incorporate essential collaborative branding.

Classic pieces like the Game Jersey and Commander Sweat introduce subtle adjustments to familiar sportswear essentials, whilst headline pieces like the Riders Track Jacket, a modern interpretation of NEIGHBORHOOD's iconic 'Thunderbolt' jacket and Shorts pay homage to functional motorcycle gear through quilted embroidered details, D-ring hardware and reference.Finally, the NH M-51 Jacket combines classic NEIGHBORHOOD treatments, nostalgic references and raw technical sportswear design to create a pure expression of the original adidas Originals by NEIGHBORHOOD ethos.

Accompanying the apparel offer, four exclusive footwear releases bring this same approach to 3-stripes silhouettes old and new. The collaboration's take on the Gazelle and I-5923 silhouette stay true to NEIGHBORHOOD's blacked-out aesthetic, combining Primeknit constructions with premium suede overlays and co-branded details to create understated approaches to straightforward 3-stripes designs.

At the other end of the scale, a new take on the NMD_R1 is adorned with a striking geometric pattern, as well as a TPU sheet decorated with serrated details, transforming the original NMD model into an entirely new, NEIGHBORHOOD-exclusive silhouette. Finally, the collaboration introduces the Chop Shop NBHD, a brand new silhouette created exclusively for the adidas Originals by NEIGHBORHOOD collaboration, combining vintage an adidas Originals shoe-inspired upper design with a BOOST(TM) midsole to present Shinsuke Takizawa's aesthetic in an entirely new light. Viewed in its entirety, the collaboration is arguably the most comprehensive presentation from adidas Originals by NEIGHBORHOOD yet, encapsulating the individual spirit of each brand through the true spirit of collaboration.


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