Telecommunication Press Releases Thursday October 8, 2009 16:57
Bangkok--8 Oct--PR FOCUS
Convergence strategy delivers more value to TrueOnline’s latest campaign “New Hi- Speed Internet Plus 40 TV Channels from TrueLife Freeview”

TrueOnline continues to strengthen its leadership in the Thai broadband market by offering customers unmatched online access at speeds of up to 16 Mbps and Wi-Fi by TrueMove at speeds of up to 3Mbps. As a result of True Group’s convergence strategy, TrueOnline has launched its latest campaign “New Hi-Speed Internet Plus free 40 TV Channels from TrueLife Freeview.” Customers can subscribe to hi-speed Internet packages with speeds ranging from 3 - 16 Mbps starting from Baht 599 per month and enjoy watching 40 TrueVisions channels. Or, they can upgrade their current service to the premium package and get double benefits. TrueOnline’s latest campaign will be supported by a new TV commercial highlighting the thrill and excitement of the online world without boundaries.

According to Mr. Vichaow Rakphongphairoj, Managing Director, True Online, True Corporation Plc, TrueOnline has continuously been improving the country’s broadband infrastructure over the past eight years with focus on quality and service so that consumers in Thailand can enjoy hi-speed Internet access standards which are on par with other countries. Most recently, TrueOnline has become the first Internet service provider to introduce the 16 Mbps hi-speed Internet service in Thailand as well as being the largest provider of Wi-Fi access now with speeds of up to 3 Mbps. True Group’s convergence strategy offers the highest value for consumers with the latest TrueOnline campaign “New Hi-Speed Internet Plus 40 TV channels from TrueLife Freeview” as well as improved after sales service from a dedicated team of TrueOnline staff ensuring installation within 3 days, and a new Call Center number at 1686 providing 24-hour nationwide assistance.

TrueOnline has shown its prominence in the broadband market by continuously improving the level of Internet access speeds and services. This includes investments and developments to the existing network to support new technologies and higher speeds as well as increasing the number of hi-speed nodes in Bangkok and the vicinity to bring broadband services to consumers who can choose from many different packages and online access speeds to suit their lifestyles.

Mr. Non Ingkutanon, General Manager, Wire-line Broadband Services Business, True Corporation Plc said that TrueOnline has developed a new structure for its services which are either basic packages or premium packages. The premium packages feature upgraded international access speeds for the Internet and higher upload speeds for video sharing as well as other benefits. In addition, True Group’s convergence strategy offers more value to consumers with the latest   campaign “New Hi-Speed Internet Plus free 40 TV channels from TrueLife Freeview.” A customer can subscribe to any TrueOnline package at any speed ranging from 3-16 Mbps starting at only Baht 599 per month and be eligible to watch 40 TV channels from TrueVisions free for as long as 18 months (subscribers will first have to pay a first-time membership fee of Baht 1,990 and will then receive a rebate of Baht 1,500 after 18 months with settop box return). Moreover, TrueMove or Gold/Platinum TrueVisions subscribers can upgrade to the premium packages for free.

Ms Rungfa Kiatipoj, Director, Brand Management & Marketing Communications, True Corporation Plc added that the new TV commercial titled “Leadership” for this campaign showcases the company’s brand as the broadband market leader especially in terms of online access speed. True’s customers can always count on quality services as a result of True’s state-of-the-art network and the largest Internet gateway plus a Wi-Fi nework.

“Increasing the online access speed to 16 Mbps and launching a new campaign are clear indications of TrueOnline’s commitment to provide the highest value to our customers in order to fulfill their lifestyles, as well as highlights our efforts to improve and elevate broadband standards in Thailand to an international level,” concluded Mr. Vichaow.

For more information (media enquiries only) please contact:
Corporate Communications & Marketing PR - True Group Ref : (156) 08/10/2009
Pimolpan Siriwongwan-ngam Tel : +66 (0) 2699 2772 Email :
Wipada Isara Tel : +66 (0) 2699 2778 Email :
Amornphong Rachapring Tel : +66 (0) 2699 2776 Email :
Tel.02-6547-551-2 / Fax.02-6547-553 / E-mail : /

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