LG Lollipop captures the imagination of trendy Thai teens

Telecommunication Press Releases Thursday February 4, 2010 16:30
Bangkok--4 Feb--LG ONE
LG’s newest handset looks sweet and stylish on the outside, but is packed full with smart technology and unique features on the inside.

LG Electronics (LG), a leader in consumer electronics and mobile communications in Thailand, has today unveiled LG Lollipop – a highly unique and colorful handset that is ideally suited to the needs of teenagers and users looking for a great combination of stylish design and smart functionality, with programmable LED lights that can display user-designed pixel animations.

Designed with fun-seeking and fashion-conscious consumers in mind, the LG Lollipop stands out from the crowd with its thin 13.4mm flip-phone design, 3MP wide-angle camera, video recording, MP3 player, FM radio, Bluetooth and 3G Technology support. Available in three different flavors (blue, pink and black), users can create ‘My Sweet Pop Code’, a unique Lollipop language that allows users to communicate their emotions with others using the LED pixel animations displayed on the phone.

hether you are feeling happy or blue, users can express themselves through their phone.

Speaking at the LG Lollipop launch press conference, Mr. Hyun Woo (Howard) Lee, Managing Director, LG Electronics (Thailand) Co., Ltd. said, “The launch of the Lollipop phone today is our first major release of the first quarter, with 37 new LG models due to enter the market gradually this year. As a nation of mobile-lovers, Thailand is a dynamic and fast-growing market that is a strategic country for LG. Currently our market share stands at 7%, but we are targeting to reach 15% by the end of this year. The LG Lollipop will play an important part in this growth. However, we also have many new handsets on the way to suit every segment of user that take advantage of the latest 3G Technology, touch screen and QWERTY keyboard technology - including more than 10 new smartphones running on different mobile platforms.”

Khun Somsak Athisaitrakul, Product Group Head (Mobile Communications) Senior Manager, LG Electronics (Thailand) Co., Ltd. added, “Prior to its launch, the LG Lollipop has already received a lot of interest online thanks to its colorful personality, high-specifications and unique features. With the youth segment representing an important market for LG, we are confident that the LG Lollipop will help us enhance LG’s brand preference amongst Thai teenagers and young users. However, the phone is also being well-received within the broader market by users looking for a stylish clamshell device that delivers the latest mobile technology innovations. In fact, our research has shown that many Thai consumers prefer to use a flip-phone handset, with the flip-phone market in Thailand growing by 25% last year alone. LG is now regarded as the leading manufacturer of flip-phone handsets in Thailand, we believe that there are still plenty of opportunities in this segment, providing that we keep pushing the boundaries and pack more technology into our phones.”

In order to reach a wider audience and encourage brand engagement, the launch of the LG Lollipop will be supported by a range of online marketing activities. Research by LG has shown that the internet is the most popular way for Thai teenagers to chat with their friends and enjoy entertainment content. As such, LG has created an online TV drama series to be known as ‘LG Lollipop Love’, which will help spread awareness of the LG Lollipop’s ‘My Sweet Pop Code’ to target customers via short webisodes. Each webisode will be around 3 minutes long and broadcast online at www.lge.com/lollipop . In addition, users will be able to download various Lollipop emoticons to reflect their mood when chatting with friends via MSN.

To celebrate the launch of the LG Lollipop, LG is offering the following special promotions to Thai consumers who visit the LG booth at the Thailand Mobile Expo 2010, Queen Sirikit National Convention Center, from 4 – 7th February, 2010:

A free limited edition carry case with every purchase of a LG Lollipop phone.
Spend 10,000THB or more on any LG phone and get a free 8GB external memory card and complimentary gift.
A 6 month payment program with 0% interest when purchasing one of nine selected handsets using a participating credit card.
For full specifications, details and high-resolution images of the LG Lollipop GD580 handset, please visit www.lge.com/th/lglollipop
About LG Electronics Thailand

LG Electronics (Thailand) Co.,Ltd. is a leader and technology innovator in consumer electronics and mobile communications. LG’s vision is to become the leading electronics and mobile phone brand – the world’s best at enriching lives through innovation. LG Thailand comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG aims at delivering products that come with stylish design and smart technology, with marketing programs under the concept “Life’s Good”.

For the latest information about LG news and activities, please visit www.lge.com/th.
For further information, please contact:
Suphada Chaiwong
LG ONE Thailand
Phone: 0-2252-4166 (Ext. 209)
Email: schaiwong@lg-one.com

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