TrueMove H joins with TrueOnline and TrueVisions to launch the “Only You…Only True” iPhone campaign

Telecommunication Press Releases Tuesday February 21, 2012 09:21
Bangkok--21 Feb--Aziam Burson-Marsteller
Exclusive offer for TrueOnline and TrueVisions Platinum and Gold customers to own an iPhone 4S or iPhone 4starting at 50% of the retail price

TrueMove H, Thailand’s leader in 3G and smartphone solutions, has launched kicked off the “Only You…Only True” campaign, offering either an iPhone 4S or iPhone 4 at an appealing starting price of only 50% of the retail price. This offer is exclusively for TrueOnline and TrueVisions Platinum or Gold Package customers who have been subscribers for more than 12 months. By simply buying either of the two iPhone models and signing up for the TrueMove H XL 899 package for 18 months, then making an advance payment for the first seven months of service, customers can purchase either the iPhone 4S or iPhone 4 starting at 50% of the retail price, both of which are ideal for the faster, more powerful TrueMove H 3G+ service that now covers more than 600 districts across Thailand. Customers can take advantage of this attractive offer at all True shops throughout Thailand between February 21 and April 12, 2012. To check their eligibility to participate in this campaign, TrueOnline and TrueVisions customers can visit www.truemove-h.com/verify.

Mr. Papon Ratanachaikanont, Assistant to President/CEO and Deputy Group Chief Commercial Officer, True Corporation Plc, said “As the nation’s first service provider to bring the iPhone to Thailand with record-breaking sales, True Group is now launching the ‘Only You…Only True’ campaign specially for TrueOnline and TrueVisions Platinum and Gold Package customers who have been subscribers since February 15, 2011. As TrueOnline and TrueVisions’ subscribers, they are eligible to buy an iPhone 4S or iPhone 4 starting at 50% of the retail price. With this exclusive offer, our customers can maximize the unique and unrivaled performance of these two smartphones on the faster and more powerful TrueMove H 3G+ service, which offers the widest coverage area comprising over 600 districts in Bangkok and all provinces. This includes major tourist attractions, 10 key airports and four main highway routes. The TrueMove H 3G+ coverage area will expand to additional districts nationwide within this year. Recent consumer insights into the Thai mobile phone market show 27%* of users now have a smartphone, and 28%* of consumers are expected to purchase a smartphone over the next six months. This dynamic trend is driving continuous growth for postpaid TrueMove H 3G service.”

“Only You…Only True” campaign:
Model               Retail Price   Upfront Payment   Advance Payment (Baht 899 x 7 months)
(phone only)
iPhone 4 (8 GB)     Baht 18,500   Baht 9,250       Baht 6,734
iPhone 4S (16 GB)   Baht 22,450   Baht 13,500       Baht 6,734
iPhone 4S (32 GB)   Baht 26,350   Baht 17,200       Baht 6,734
iPhone 4S (64 GB)   Baht 30,250   Baht 21,200       Baht 6,734
Remarks: The above prices include VAT

Interested customers can buy an iPhone 4S or iPhone 4 at all True shops nationwide. TrueOnline and TrueVisions (Platinum and Gold Package) customers can check their eligibility to join the “Only You…Only True” campaign that runs from February 21 until April 21, 2012 by visiting www.truemove-h.com/verify.

*Source: The Smartphone Insights Q3 2011 – Thailand by the Nielsen Company.
For more information, please contact (media enquiries only):
Corporate Communications and Marketing PR - True Group
Email:pr@truecorp.co.th
Aziam Burson-Marsteller
Jaruwan Vorarakthananune
Tel:+66 (0) 22529871-7
Email:jaruwan.v@abm.co.th

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