Telecommunication Press Releases Wednesday May 8, 2013 14:01
Bangkok--8 May--AIS

AIS becomes the first Operator to launch full-fledge 3G service formulated by the concept "AIS 3G 2100, the Real One with World Standard," moving at full course for the past 4 months after being awarded the license from NBTC, ready for commercial service today, starting with main cities in 20 provinces throughout Thailand, receiving 8 hundred thousands upgrade response during the past one month.

Mr. Wichian Mektrakarn, Chief Executive Officer of Advanced Info Service (Public) Company Limited or AIS, disclosed "Today Thailand is advancing another level with the official launch of 3G on 2100 MHz frequency, first 3G on world-standard frequency licensed by the NBTC at the end of last year. AIS is the first to prove the resolution in developing nation's frequency resource to benefit at soon as possible in accordance with the intention of NBTC."

"The 3G on 2100 MHz frequency complies with the standard governed by International Telecommunication Union or ITU and generally accepted worldwide for 3G service. The key of "World Standard Frequency" assures reliability in technology quality for long time. There is no concern about mobile phone supports because all 3G supporting mobile phones in the market can use 3G 2100 immediately. Roaming to foreign countries can also access service with the same standard worldwide."

"Throughout the past 4 months after being awarded License, 9,000 staff of AIS has dedicated to developing all aspects of service ready to deliver 3G 2100 service to Thai people as soon as possible. In April, we invited some customers to experience AIS 3G 2100 with convenient upgrade invitation designed for customers to process simple application by themselves. Today over 8 hundred thousands customers have accepted the service, indicating Data use demand expected to grow by 100% when the full 3G service is launched."

Mr. Hui Weng Cheong, Chief Operating Officer, added "We approved 70 billion Baht budget to expand network as soon as possible. We have spent only 4 months. That is 2 years faster than NBTC required. Today the service begins with 5,000 base stations located in main cities in 20 provinces, every region throughout Thailand. Every month at least 800 base stations will be launched to ensure the service coverage of 77 provinces by 2013 and ultimate coverage countrywide by 2014."

"The network architecture strategy of AIS is to optimize all 15 MHz frequency from the bidding to3 develop best service, focusing on density of base station, employing innovation Small Cell to bridge the gap in each area, equipping the device to support 42 Mbps speed everywhere throughout Thailand, HD quality Voice for applicable smartphones and the integration with 900 MHz network known for highest coverage to produce seamless functionality in remote areas in case customers travel out of the 3G 2100 MHz effective area."

Regarding the marketing plan for AIS 3G 2100, the Real One with World Standard, Mr. Titipong Khiewpaisal , Senior Vice President Marketing & Sales , said "Quality remains the key expectation of customers. Today we start the service at full course under the sign "AIS 3G2100" for existing and new customers, both prepaid and postpaid scheme, with service quality coming with value such as;

  • New Dimension of package in the 3G period fully loaded with Voice/Data/Wifi/Application, economical and variety in one package for 299 Baht
  • Innovation in the World of Data supporting Multimedia developed in-house or in cooperation with partners specializing in each industry such as with BTS in bringing Rabbit service to mobile phone, with Master Card in Mobile Payment, with My Cloud to offer data storage solution for new generation, etc.
  • Develop service spots to facilitate and provide advice such as the renovation of AIS Shop countrywide ready to give 3G2100 experience to customers today, Telewiz ready for customer service in the 3G Age under AIS standard and lately the cooperation with Distribution Agents appointed AIS3G Center with the concept "1 Amphoe, 1 AIS 3G Center," another channel to serve 3G customers as well as the cooperation with the big Modern Trade in the near future.
  • More varieties of Smart Devices
  • More Privilege and Exclusivity providing convenience and Lifestyle and extending the use of Data in the 3G Period as the channel of unlimited privileges

Customers starts the specials from AIS 3G 2100, the Real One with World Standard, today through every distribution channel nationwide. Existing customers can press *988*ID Card Number# and call out for free to upgrade to AIS 3G 2100 and stand by for availability when the service coverage area reaches the area of customers.

Khun Wichian added "All of this proves our dedication and commitment to employing the bidded 2100 MHz frequency which is national resource to create benefit for the country at soonest in order to upgrade communication quality for Thai people in accordance with NBTC objective. During the onset of service on new network which is under the quick expansion and fine-tuning mode for highest quality achieving the 2100 MHz standard, however, we are pleased to accept your suggestion in case of problem found from the use. We shall improve quality and resolve the problems as soon as possible. With the dedications of engineer team and AIS people blessed with knowledge and capabilities, the application of world class technology AIS 3G 2100 to operate service will definitely write the new chapter of communication in Thailand."

The Service Areas of AIS 3G 2100, the Real One with World Standard as of May 7, 2013
Bangkok, Nonthaburi, Pathumthani, Samutprakan, Chiangmai, Chiangrai, Prachuabkirikhan, Ayutthaya, Petchburi, Phuket, Songkla, Surattani, Nakornsrithammarat, Khonkaen, Udonthani, Chonburi, Rayong and Pitsanulok
For more information please contact AIS PR, Ms.Waralee Jirachaisri Tel. 0 2299 5063

Latest Press Release

Thaicom#s subsidiary conducts a new satellite project to serve business partner in broadband and mobility services for Asia Pacific

Thaicom Public Company Limited announced that its subsidiary, International Satellite Company Limited (ISC) has entered into a satellite procurement contract with China Great Wall Industry Corporation (CGWIC), China's leader in satellite construction and...

Plintron Surpasses 75 Million MVNO Subscribers

Plintron, a global leader in Cloud Communications Solutions for MVNOs (Mobile Virtual Network Operator), today announced that its subscriber base has surpassed 75 million. Plintron is the world's largest multi-country MVNE/MVNA (Mobile Virtual Network...

InfoSat-Laos Launches Direct-to-Home Satellite TV Platform on THAICOM 8

Thaicom Public Company Limited—one of Asia's leading satellite operators—today announced that it has signed a contract with InfoSat-Laos —a leading Direct-to-Home (DTH) satellite TV operator in Laos—for the launch of its new DTH...

AIS and dtac launch first cross-network VoLTE service in Thailand and ASEAN offering new lifestyle and experience with HD-quality voice and video calling as special privilege to customers of both networks

AIS and dtac customers can get ready for a big smile as the two telco giants announce their collaboration in Voice over LTE (VoLTE) across two networks for the first time in Thailand and ASEAN. Customers of both mobile operators calling each other via...

AIS Announces New President

Advanced Info Service Public Limited Company (AIS) announces the appointment of Hui Weng Cheong as President in addition to the concurrent position of Chief Operating Officer. He will be responsible for marketing, customer service, network development...

Related Topics