AIS 3G 2100 UNVEILS THE STRATEGY TO EXPAND IR MARKET LAUNCHING THE FIRST UNLIMITED CHAT PACKAGE IN THAILAND AND EXPANDING VARIETY OF SERVICES

Telecommunication Press Releases Wednesday September 11, 2013 15:24
Bangkok--11 Sep--AIS

AIS 3G 2100 moves forward to expand International Roaming service with the strategy focusing on development of 3 cores including (1) Convenience with AIS Roaming App and One Zone One Rate , (2) Variety of package that satisfies different demand and behavior in mobile phone use for customers for saving up to 97% such as Hassle Free Roaming Package, Super Value Data Roaming Package, Sim2fly and latest Unlimited CHAT Roaming Package and (3) Assurance throughout the trip broad with AIS No Worry Data Roaming reminding unusual use and protecting Internet leak.

Mr. Titipong Khiewpaisal, SVP Consumer Marketing and Sales of Advanced Info Service (Public) Company Limited or AIS, disclosed ?Today Thai people travel abroad more and more. AIS 3G 2100 by International Roaming service is therefore dedicated to developing and expanding service for customers to enjoy best experience from using phone in foreign countries at all time. At present IR service has covered 160 countries, all continents worldwide, serving 3.1 million IR customers with growth 8% during the past year and growth in data use by 200%. AIS establishes the strategy to expand international roaming service market focusing on the development of 3 cores including.

1st Core: Convenience for Easy Use Access data roaming simply through application
  • ?AIS Roaming App? The application developed by AIS for customers using mobile phones operated by iOS and Android to select and apply package before traveling and while roaming every time and place. Verify applied package and check real-time balance of data use volume.
For customer convenience, service fee is clear and easy to remember. AIS 3G 2100 is the first operator offering new way of international roaming service.
  • ?One Zone One Rate? The new scheme of IR service tariff for monthly customers to call Thailand or numbers in other countries at one price throughout the zone without network selection. Accept calls and call numbers in the roaming countries and send SMS at one price worldwide.
2nd Core: Variety of roaming package to meet different demand and behavior for customers to save up to 97%, launched since the past year.
  • ?Hassle-Free Roaming Package? Customers apply only one package for call and SMS with maximum 82% saving in 50 popular countries. Access Internet with maximum 97% saving in 79 popular countries without complicated network selection or package application while roaming in foreign countries.
  • ?Super Value Data Roaming Package? Customers access Internet in foreign countries for economical cost starting from 6Baht++ per megabyte, recently launched in New Zealand.
  • ?Sim2fly? The prepaid SIM for AIS and non AIS customers to purchase and use abroad for the price starting at 10 Baht per minute. Call Thailand with more simple and convenience from Phone Book via ?App Sim2fly.?

Based on the comprehensive study in data usage, the majority of customers using Smart Phone tend to connect to Social Network via Chat on mobile phone. The most popular Chat programs include Line, WhatsApp and Facebook Messenger respectively.

To satisfy customers with Chat Lifestyle for more value, saving and unlimited chat while roaming in foreign countries, AIS 3G 2100 has offered the latest package
  • ?Unlimited CHAT Roaming Package? AIS is the first and only operator offering unlimited Chat abroad to monthly customers. Enjoy Line, WhatsApp and Facebook Messenger for service fee starting at only 199 Baht per day, firstly launched in New Zealand and Singapore, followed by more countries. Interested customers apply today at AIS Call Center 1175
3rd Core: Use mobile phone with assurance and no concerns through all trip abroad
  • ?AIS No Worry Data Roaming,? launched since the past year, gives customers more comfort. Monthly customers applied to data roaming package can control phone bills with transparent cost. The system alerts when the balance of package is about to be zero (remaining 1 MB) to avoid unintentional excess charge. Check expense amount on real time basis. Block data use when detecting the network irrelevant to the conditions of applied package. AIS customers are no longer disturbed by Internet leak problem.

Recently AIS develops the service for customers with no package application to use mobile phone abroad with no concern as well. Customers can specify Data Roaming Quota. (credit limit for data use out of package) The system alerts intermittently when the expense is incurred and blocks data roaming when the specified Quota has been reached.

?What makes International Roaming service from AIS 3G 2100 unparalleled is the endless effort to offering more new services in order to meet the ever-changing demand and behavior of customers while providing value, convenience and reliability all the time of using mobile phone in foreign countries.? Titipong concluded.


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