- Ericsson integrates Pay TV service quality and content depth, with the personalization, interactivity and multiscreen viewing capabilities of OTT services
- Ericsson Future TV Anywhere delivers on the vision of innovative and seamless viewing experiences that can rapidly evolve at web speed
Innovative new technologies are redefining the TV and media viewing experience. Yet despite these technologies, the consumer TV experience can be fragmented and frustrating. Consumers use numerous video services to find content and switch between multiple devices with varying content viewing abilities. TV service operators are challenged to drive innovation and efficiency at an increasing pace. In the Networked Society, by 2020 there will be at least 50 billion connected devices, 15 billion of which will offer video to users. Ericsson recognizes these challenges and is enabling and building the ecosystem for the future of TV - a future where TV is anywhere on any device and the experience evolves with the consumer.
To address this opportunity, Ericsson is launching its Future TV Anywhere platform, bringing modern Web technologies to the TV operator world. This will enable operators to combine the quality of service and content depth of Pay TV with the interactivity and multi-screen capabilities of Over the Top (OTT) video start-ups.
Ericsson is building an end-to-end integrated platform for Pay TV service providers based entirely on web and cloud technologies. The new software as a service platform makes it possible for TV operators to quickly respond to a changing marketplace, enabling the efficient deployment and scale of services while accommodating the intense loads associated with live TV. In addition, the system uses analytics driven by big data, helping operators manage new investments quickly and cost-effectively.
Ms Camilla Vautier, President of Ericsson Thailand, says: "Pay TV at Web speed is a critical element in Ericsson's TV and Media strategy, enabling fast innovation and implementation so that our customers can win in this highly competitive marketplace. Our investments in this area further position Ericsson to help operators deliver a consistent TV Anywhere experience while also monetizing a wider array of services."
Ericsson has invested to further extend its TV & Media leadership. Ericsson's Future TV Anywhere vision leverages the acquired assets from Mediaroom as well the recently announced intention to acquire Azuki Systems. Overall, Ericsson is well positioned in the TV area, with the world's most deployed IPTV platform and decades of experience in video technology. Ericsson's unmatched TV and media portfolio also includes offering such as advanced compression and state of the art content delivery.
Ericsson will showcase its Future TV Anywhere vision at Mobile World Congress 2014, demonstrating its user interface and capabilities.
During Mobile World Congress 2014 in Barcelona, Spain, Ericsson is showing world-leading technology and service capabilities and innovations. We believe that anything that benefits from a connection will be connected, and we lead the way with solutions that drive the development in mobility, broadband and the cloud, creating the foundation for eco-systems and transformation across industries. We are your guide in the Networked Society.