True Group and China Mobile further strengthen collaboration,unveiling the latest Thailand - Greater China Number Service For Thai Business Travelers to China and Hong KongAlong with True Smart 4G 5.5 Enterprise

Telecommunication Press Releases Monday February 16, 2015 11:06
Bangkok--16 Feb--Aziam Burson-Marsteller

True Group, Thailand’s only fully integrated telecommunication service provider, and China Mobile International, a full range of international telecommunication services provider, moved forward to reinforce their partnership, unveiling the latest Thailand - Greater China Number Service available in Thailand, China and Hong Kong, together with the launch of True Smart 4G 5.5" Enterprise, a high-end smart phone that is compatible with the rapid development of the telecommunications business in Thailand. The smart device was designed to be a multi-band handset, that can be used in 101 countries worldwide.

Mr. Suphachai Chearavanont, President and CEO of True Corporation Plc, said “The strategic partnership agreement that True Group and China Mobile signed last quarter has enabled both companies to share knowledge and expertise in telecommunication technologies. As a result of these successful collaborations, we are delighted to announce the launches of two important innovations, the Thai - Greater China Number Service and True Smart 4G 5.5" Enterprise Device. Combined together, they offer a practical, convenient, and optimum communications experience for Thai business travelers to China and Hong Kong along with a single mobile device that is useable worldwide. This comes at an opportune time where Thailand and China enjoy strong economic and trade connections.”

“The collaboration between True Group and China Mobile demonstrates both companies’ determination to jointly develop their businesses in the region as well as promote Thailand as the gateway to the ASEAN Economic Community (AEC) and nearby regions. We strongly believe in the business potential of China Mobile in supporting us to competitively operate businesses in those markets. In addition to that, both companies also set up collaboration frameworks in six areas, which are: 1) products/value-added services/content; 2) international business; 3) network; 4) device procurement; 5) general procurement; and 6) human resources.”

Mr. Shen Weizhong, Director and Vice President of China Mobile International, said "We are very optimistic about the collaboration scheme with True Group - as Thailand's leading convergence business leader. China Mobile international is expected to get access to new customers, international business opportunities and new earnings growth engines, which is of great strategic importance to the key business focus of the company. We also look forward to developing synergies in VAS, international roaming, technology and network building. China Mobile international is positive on the capability of both parties to materialize potential synergies."

Mr. Supoj Mahapan, Director, International Services Business, True Corporation Plc., said, “Thailand - Greater China Number Service is our latest unique and innovative international service integrating local service and international roaming together. This service is specifically designed to provide local China and Hong Kong numbers on True Move H SIM card in line with Thai business customers ' requirement for value and convenience communication when travelling to China and Hong Kong, which are listed in the top 5 most visited destinations among Thai travelers.

With this special service, our True Move H customers can be assured that with one SIM at an affordable rate, they will stay connected via their Thailand - Greater China numbers without the need to change to other local SIM cards. These China and Hong Kong numbers can be reached by local Greater China business partners at domestic tariff. Thus, we are confident that our Thailand – Greater China Number Service will receive an overwhelming response from Thai customers."

Tariff of Thailand - Greater China Number Service
  • Monthly fee (China & Hong Kong) THB 99
  • Calling to Thailand THB 9 / minute
  • Calling in China / Hong Kong THB 5 / minute
  • Sending SMS THB 3
  • Receiving SMS Free

Dr. Kittinut Tikawan, Chief Commercial Officer-Mobile & Managing Director, Retail Business, True Corporation Plc., said, "TrueMove H has strongly committed to develop innovative technologies for smart phones that are designed to be functional, hi-tech and value-added in accordance with the high-speed experience of the 4G network. TrueMove H 4G LTE currently covers 77 provinces across Thailand and is expected to cover 80% of the Thai populations by April 2015. The collaboration with China Mobile enables us to upgrade our True Smart 4G 5.5" Enterprise’s specifications to be compatible with 4G networks in Thailand, China, Hong Kong and more than 100 countries worldwide.”

“True Smart 4G 5.5" Enterprise runs on the Snapdragon Quad Core 400 processor, which delivers fast performance and is ideal for gaming, as well as watching HD movies smoothly. Moreover, it works well with 4G. The back 8 million pixel camera features an F2.0 aperture with BSI sensor which can capture sharp, crisp and colorful images while the 5.0 mega pixel front camera is ideal for taking selfies. The phone’s 3,100mAh super extended battery can standby for up 620 hours. These are only a few amazing specifications for a device with prices starting at THB 8,990,” Dr. Kittinut added.

About True Corporation Plc

True Corporation Plc is the principal company of True Group, Thailand’s only fully-integrated, nationwide telecommunications provider and leader in convergence. Its three core business segments are: TrueMove H, which is the leader in 3G+ HSPA mobile services as well as being the only provider of commercial 4G LTE mobile services on 2100 MHz; TrueOnline, the largest fixed-line phone operator in the Bangkok Metropolitan Area and the largest broadband and WiFi operator with a nationwide network using DOCSIS 3.0 cable modem, ADSL, and FTTH technologies; and TrueVisions, the largest nationwide pay TV operator and first to offer HD quality content. As of September 2014, True Group’s subscribers amount to 27.8 million.

About China Mobile International Limited

China Mobile International (CMI) is a wholly-owned subsidiary of China Mobile Limited, the world’s largest mobile operator in terms of network scale, customer base and market value. CMI is headquartered in Hong Kong, the world’s major telecommunications hub. The Company has representative office in Beijing, Vietnam and subsidiaries in U.S.A. U.K and Singapore. As the international arm of China Mobile, CMI provides a full range of international telecommunication services, including IDD, Roaming, Internet, MNC Service, Value Added Services etc. CMI aims to construct a world-class international network and platform to offer highly reliable products and services, enrich your digital life globally.

For more information (media enquiries only), please contact:
Ref: (015) 11/02/2015
Corporate Communications & Marketing PR - True Group
Email: pr@truecorp.co.th

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