"CLOSEUP" JOINS HAND WITH "SF CINEMA CITY" TO HOLD 'CLOSE UP FILM FESTIVAL' FOR CONSUMERS TO GET 'CLOSEUP' EXPERIENCE VIA TOP ROMANTIC MOVIES

Entertainment Press Releases Tuesday February 3, 2004 09:46
Bangkok--Feb 3--Ogilvy Public Relations Worldwide

'Closeup' Toothpaste joins hand with 'SF CINEMA CITY', Thailand's leading cinema complex,     to invite all couples and everyone who has love and warmth in his/her heart to join 'Closeup Love Film   Festival' which features the compilation of most memorable romantic movies. The festival is expected to give chances for Thai consumers to add the ambience of love totheir lives in the festive season of love, as well as to represent the confidence and fresh breath to be gained from 'Closeup' products. The 'Closeup Love Film Festival' will be held from 7-15 February, 2004, at all SF Cinema City and SFX Cinemas.

Miss Suthipa Panyamahasup, Marketing Manager for Dove, Resona, AXE and dental care   products of Unilever Thai Trading Ltd. disclosed that: "Closeup gained an overwhelming success from supporting 'Fan Chan' movie in the past year, rendering us a huge confidence to be a part that provides happiness to Thai consumers via the movie. With such achievement, Closeup moves on with 'Move Marketing' strategy that could reach consumers better than other channels. This time, Closeup creates a special experience via movie to Thai consumers again in 'Closeup Love   Film Festival' to celebrate the festive season of love with all-time's most memorable romantic movies,"

"Closeup is truly confident that consumers would gain new experiences of 'Closeup' brand specially represented via movies that are overwhelmed with the feeling of love and intimacy. 'Closeup Love Film Festival' is proudly presented to enhance memorable and impressive moments for couples.

Moreover, consumers could also enhance the confidence and freshness with a set of Closeup toothpaste and toothbrush, which comes in a special combo set available at the candy bar of all SF Cinema City and SFX Cinemas.

Closeup would like to invite you and your someone special to share sweet memories together in the festival," said Miss Suthipa.

The nine-day 'Closeup Love Film Festival' will be held on 7-15 February at all SF Cinema City and SFX Cinemas, featuring the re-show of the all-time's most memorable romantic movies as follows: Thai Movie: Fan Chan, February Western Movie: Notting Hill, Serendipity, How to Lose a Guy in Ten Days, Princess Diary, Love Actually, Sweet Home Alabama, Alex and Emma, My Best Friend's Wedding, Runaway Bride Asian Movie: (Korea) My Sassy Girl, The Classic; (Japan) Love Letter Mr. Suvit Thongrompo, the Managing Director of SF Cinema, disclosed that: "SF Cinema has maintained a pleasant relationship with consumers all along.

We persistently keep on to develop the new technology in movie entertainment to offer best quality entertainment to Thai people. Lately, we just made a huge revamp by expanding one more branch at Ngam Wongse Wan to serve an increasing audience volume. The revamp significantly reflected our first-rate entertainment technology which is unique among the industry, enabling us to soar as the leader in the per-seat sales category in Thai's cinema market since the first day of operation until now, "Continuously, SF CINEMA CITY has provided support to variousmovie-relevant activities, such as Bangkok International Film Festival, Japanese Film Festival, and European Film Festival, especially 'Closeup Love Film Festival' this time which we've meant to give good things back to customers in return, as well as to expand our customer base to the film festival moviegoers. In this occasion, SF CINEMA CITY is very glad to ally with 'Closeup'. Our six branches of SF Cinema City and SFX Cinemas, comprising of, SFX Lad Prao and Exporium, SF Mah Boon Krong, Bangkapi, Bangkae, and Ngam Wongse Wan, shall join to show the movies of the 'Closeup Love Film Festival'," Mr. Suvit Thongrompo added.

In order to enhance the mainstream popularity of 'Closeup Love Film Festival', 'Closeup' has prepared a full scale of publicity via advertising and public relations mediums, such as TVC, radio spot, billboard, printed ad, as well as sales promotion media, i.e. poster, hanging board, and Point-of-sale media. Plus, 'Closeup' will hold a special event for 'Closeup Love Film Festival' on 14 February featuring the special day-long show of the most memorable movies to celebrate Valentine's Day. The event highlights the sharing of impressive memories by movie watching starting from midday to midnight amidst Thailand's hottest star and celebrity couples.

Joining the 'Closeup Love Film Festival' is easy, 'Closeup' has wrapped up a special Combo Set which is best of value. The Special Combo Set is priced at Bt109 available at the candy bar of all SF Cinema City and SFX Cinemas.

The Combo Set will feature a drink and popcorn worth Bt89, a movie ticket worth Bt120, a 100-gram 'Closeup' toothpaste worth Bt22, and a 'Closeup DoubleCare' toothbrush worth Bt40, for the joy of movie that comes with tasty   snack and fresh breath.

Come hand in hand with your special someone to 'Closeup Love Film Festival' to sweeten your love & intimacy the best ever… with the confidence and freshness gained from Closeup!
Issued on behalf of       :       Unilever Thai Trading Limited
For further information   :       Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2632 8300-7
Punchama Chatchen (punchama.chatchen@ogilvy.com)
Waralee Bunnag (waralee.bunnag@ogilvy.com)   End.
-RK-

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