Entertainment Press Releases Thursday January 22, 2015 16:21
Bangkok--22 Jan--hard rock hotel & cafe pattaya
Hard Rock Hotel & Cafe Pattaya held its annual charity fundraiser concert with Aof Pongsak.

Our deepest gratitude to General Kanit Permsub, Deputy Chief Aide-De-Camp and General to His Majesty the King and HRH Princess Maha Chakri Sirindhorn for his presence and patronage on this yearly charitable drive.

The night started with cocktail reception at The Soul Lounge where drinks and canapés were served.

Words of welcome were given by Jorge Carlos Smith, GM of Hard Rock Hotel and Cafe Pattaya, followed by General Kanit and Tony Malhotra, thanking all honored guests for their presence and noble support of this event. Adjourning to the main event at Hall of Fame ballroom, all guests were treated to a sumptuous buffet feast created for the night. During dinner, guests were treated to a set of songs by Hard Rock Cafe resident band Nu Color.

The night continued with the charity auction of Thai Benjarong porcelain painted with the image of King Rama V, framed portrait of HM King Bhumibol Adulyadej and HM Queen Sirikit,framed portrait of HRH Princess Siridhorn in full military uniform, Burmese handicraft, tree made of genuine jade and silver, elephant paintings, framed coffee painting of a Monkey Face and many holiday packages from numerous hotels across Asia.

Then, the highlight of the night, Aof Pongsak took center stage and entertained the audience with his great singing talent and lively personality. The Hall of Fame was filled fun and laughers.

At the final moment the auction of the night, a guitar signed by Aof Pongsak was auctioned by his ardent fan for THB 50,000. The funds raised from concert ticket sales, donation, auction, raffle tickets, the sales of charity polo shirts were in excess of THB 1.4M and proceeds will be donated to Hard Rock Hotel & Cafe Pattaya projects in 2015 listed below.


For over twenty years, Her Royal Highness Princess Maha Chakri Sirindhorn’s Royal work and duties have been cherished by the Thai people. Throughout this time, Her Royal Highness has inspired all Thai people to follow her lead and donate generously to support numerous Royal projects, these funds have helped people improve their living conditions and standard of education, the projects also include programs to assist the Thai youth in remote areas of the country. Other work includes natural disaster relief and development of occupations for the disadvantaged, as well as supporting numerous other charitable projects such as the purchase of medical equipment and machinery for hospitals, with the magnitude and nature of these projects Her Royal Highness has thus initiated the H.R.H. Princess Maha Chakri Sirindhorn Charity Fund, in order to grant donations according to the multiple objectives set forth.


Huay Yai School is located in Chonburi Province, this government funded school finds itself in poor state of disrepair. In 2012, we constructed a canteen which included re-design and beautification of the surrounds. This year we aim to upgrade several areas in the school, such as the canteen, washrooms and some parts of the school activity program.


Our green initiative according to our motto Save the Planet, collaborates with The King’s Project of Agricultural Promotion, Demonstration and Training Center at Wat Yarnasangwararam, which provides knowledge, education, seeds, sprouts and plots of land to farm organically. This has become a learning centre for our Hard Rock team, our guests, friends, supporters and people that just want to learn more sustainable agriculture. The produce grown is brought back to our restaurants and bars at the Hard Rock, labeled accordingly and sold within our menus, the profit from the go back to further project development, this in itself, is a sustainable funding strategy.


Initiated by Hard Rock Pattaya in 2011, Rock the Lunch takes place on a monthly basis, we visit selected schools which have a limited budget for children’s meals, prepare and serve them lunch. Our own Rockers put on a show and the children really have fun and leave energized.


A program to support school students in Grade 7 through to Grade 12 (Age 13-18) from low income backgrounds by granting funds for their education through a committee formed by the Hotel executives and School officials. The scholarship is designed to help the student and respective families buy uniforms, books, stationery and for the student to participate extra-curricular educational activities. Last year, six scholarships from Hard Rock Hotel & Cafe Pattaya were awarded to government school students to study in Grade 7; each student will receive a fund of THB 28,000 per year until they graduate at grade 12.

For more photos of the concert, please visit http://www.facebook.com/hardrockhotelpattaya

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