An incredible four time winner of the Ballon d’Or, Messi, adored and followed by fans all over the world, has received the highest accolades from those both inside and outside the game. But football has changed and this film sets the scene for Messi’s challenge to the next generation of creators. To them, he is no longer a hero – he is the competition.
‘Unfollow’ is the newest chapter of Sport15, which further represents the shift in how adidas communicates as a company. In a world that is full of followers, adidas is reaching out to those who can be bold enough to stand out. The film is a call to arms for those who defy the norm. To make a difference in the changing game of today, don’t be like Leo Messi, take from him and create something new.
Driven by the brand’s mission to be the world’s best sports brand, the film is additional proof of adidas’ continued desire to revolutionise the game around the world. Sport today isn’t about standing by and watching others people’s greatness. It’s finding your own path, and removing any obstacle in the way to reach it.
To experience the new, watch ‘Unfollow’ at: http://youtu.be/uA-_HGiV6eM.