RS pushes Channel 8 to win the digital TV battle in 2018 Preparing new contents to rock the prime time slots, aiming for 2 billion baht revenue

Entertainment Press Releases Tuesday October 31, 2017 15:37
Bangkok--31 Oct--RS

Digital TV industry is about to get intense in 2018 as Channel 8, one of the top 5 channels, is aiming to bag 2 billion baht using Prime Time Focus strategy, placing premium contents from Thailand and overseas to win eyeballs in prime time slots. The average eyeball is expected to exceed 700,000 per minute, while its advertising rate will increase by 40%.

Surachai Chetchotisak, CEO of RS Public Company Limited, said that as Thailand's digital TV embarks on its fourth year, all players are getting adjusted with an aim to win. Media spending is on the rise, and in 2018, the industry is expected to grow. Channel 8 is able to grow according to plan and is among the country's top 5. Although it's already a winner, there's still room for growth, and more viewership means higher advertising rate. Therefore, the goal for 2018 is to exceed 700,000 viewers per minute, and to increase its advertising rate by 40%, resulting in its revenue exceeding 2 billion baht.

Channel 8's strategy is Prime Time Focus, as it invests in premium contents from Thailand and overseas to be aired during prime time slots at 6am-9am and 6pm-11.30pm. The goal is to increase viewership throughout the year. Initially, it has secured famous Bollywood series while still continuing with the popular Hanumaan, Wallop Maharaja and Legend of Ganesha from India. Its news contents are still going strong, offering news in all categories - politics, economy, sports, entertainment, and social issues, with a goal to stay at the top among new players under the concept "easy words, easy to watch, easy to understand" with highlight programs such as Khui Khao Chao, Pak Thong Tong Ru, Khao Den, Khui Khao Yen, Khui Khao Kham and hourly news.

To reaffirm its status as the King of Fight Sport, it presents three special programs for sport lovers, such as 8 Max Muay Thai, Muay Thai Battle, and The Champion Muay Thai Tad Chuek. Meanwhile, it has also secured the rights to broadcast Channel 8 World Boxing, HBO Boxing and UFC. Famous actors from other channels are also joining its dramas to add flavor. In the first phase, 10 new dramas are being launched, namely Bussaba Puen Foon, Saneh Nang Khruan, Phayakkha, Pom Rak Salak Hua Jai, Sin Lai Hong, Dong Phudee, Phor Pla Lai, Rak Sawan Chan Jad Hai, Sad Krasue, and Matjurad Holiday.

Recently, it has released a new program Game Riang Ber, a daily family-friendly variety show offering over a million baht prizes, aired from Mondays to Fridays at 18.20-18.50, with "Gift Wattana Kumthorntip" and COOL J Nan Kanyada Sithammupatham as show hosts. There are also other variety shows such as Super Talad Taek, Ung Thung Seaw, Khrua Lan Thing, and The Guest.

To entertain Channel 8 fans, the channel has prepared marketing activities throughout the year, such as Channel 8 Add Friend Year 2, which invites famous actors to join fun games throughout Bangkok and neighboring provinces to offer special prizes, Super Talad Taek On Tour which visits markets in every province, Hanumaan Run, and Ashish Sharma Fun Meeting for Bollywood fans.

Channel 8 has expanded its online viewership significantly, seamlessly connecting TV screen and online platforms such as Facebook, YouTube, LINE TV, and website. The move has been positively received by its viewers. News programs, Bollywood series and dramas are broadcast live on Facebook alongside its TV broadcast, resulting in higher viewership. Additionally, it has plans to buy media space at airports such as Suvarnabhumi Airport, Don Mueang Airport, Khon Kaen Airport, Sakolnakhon Airport, Nan Airport and Lampang Airport to emphasise its slogan "In Depth and Intense" among a wider audience. In terms of foreign markets, it has sold licenses to neighboring countries such as Cambodia, Myanmar, and Vietnam, since these markets have a lot of potential for growth. This is another step of success in its Asean expansion.


Latest Press Release

MTV Studios and Facebook Watch Join Forces to Reimagine MTV#s The Real World around the World with Three All New Seasons

Groundbreaking Series from Creators Bunim/Murray Productions Coming Exclusively to Facebook Watch Pre-Production Underway for Local Versions in Mexico, Thailand and the United States Premiering Spring 2019 MTV Studios, a unit of Viacom's (NASDAQ: VIAB,...

KIX Premieres New Reality Series Extreme Ends Featuring Gun Ratchanon Starting October 17

Most people travel for leisure, picking the best spots for shopping or lounging on a beach but some people want more action. This October, action entertainment channel KIX premieres the brand new reality series Extreme Ends, to give audiences a glimpse...

Dont watch it alone! Lets explore extremely haunted movies and series you can watch only on Netflix

October is a very special month for horror fans and Halloween is just around the corner. Dim the light, lay down on your bed and grab a popcorn and looking for a bunch of scary movies on Netflix. There are mix of newly Netflix originals horror series...

Global Artists Gather for Fifth Silk Road International Film Festival Which Marks 60 Years of Film Making at the Iconic Xi#an Film Studio

The Fifth Silk Road International Film Festival (SRIFF18) ended today with a celebration of the 60th anniversary of the "birthplace of Chinese New Film", the Xi'an Film Studio. The fifth SRIFF festival, which coincides with the anniversary of the Belt...

PET SEMATARY

Paramount Pictures Presents A di Bonaventura Pictures Production In association with A Room 101, Inc. Production Executive Producer Mark Moran Produced by Lorenzo di Bonaventura, Steven Schneider, Mark Vahradian Based on the Novel by Stephen King...

Related Topics