Walt Disney joins hands with 10 leading businesses to launch a year-end marketing campaign, welcoming Star Wars: The Last Jedi.

Entertainment Press Releases Tuesday December 12, 2017 16:45
Bangkok--12 Dec--MSL GROUP

The Walt Disney (Thailand) joins hand with 10 business partners: CPN, Tokyo Bike, UB Tech, Phillips, Rag & Bone, Grab, Lego, Hot Toys, Hasbro and Lenovo, introducing a big year-end campaign to welcome the second film of its long-awaited sequel trilogy, STAR WARS: THE LAST JEDI, which is set to hit Thai theaters.

The Walt Disney (Thailand) welcomes the world premiere of STAR WARS: THE LAST JEDI, which has been awaited by its fans around the world. The film is produced by Lucasfilm and set to hit Thai theaters on December 14, 2017. The 10 business partners include CPN, Tokyo Bike, UB Tech, Phillips, Rag & Bone, Grab, Lego, Hot Toys, Hasbro and Lenovo, who help create a series of marketing campaigns for the latest episode of Star Wars.

Mrs. Subha-Orn Rathanamongkolmas, General Manager of The Walt Disney (Thailand) Co., Ltd, disclosed that "STAR WARS is one of the all-time successful sequels,which has been followed by global fans for 40 years. This sequel trilogy has created a cultural phenomenon around the world as the story is exciting, relatable, and timely fresh. Since the first film was premiered in 1977, 7 episodes of Star Wars have been produced, excluding one separate episode. We believe that its fans across the world will continue to follow this film franchise for a long time.

For STAR WARS Episode VIII: THE LAST JEDI this year, we are still confident that many fans are now waiting for the film as this episode will continue the story from Episode 7: THE FORCE AWAKENS, and will reveal the conclusion of important events in the previous episodes as well as new clues which lead to the next episodes of the film. These have been the fascinating factors of this film.

Regarding the collaboration with our business partners, this is considered historical as there are up to 10 businesses, which are all domestically and internationally leading companies. They are the brands that have maintained good relations with consumers. Joining hands to create campaigns with STAR WARS this time will not only offer new exciting experiences to customers of each brand, but also help expand the consumer base of STAR WARS lovers who will be engaged with each of the brands through the movie. Therefore, it is a good opportunity to see how each brand will introduce strategies to impress its consumers.

However, Star Wars: The Force Awakens; the previous episode, is still 1 of the 3 films that generated total revenue around the world of over 20 billion US dollars. And Star Wars is the film franchise that has generated total revenue around the world of more than 7.7 billion US dollars. It is also a film that has been producing various copyrighted products.

In Lucasfilm's STAR WARS: THE LAST JEDI, the Skywalker saga continues as the heroes of THE FORCE AWAKENS join the galactic legends in an epic adventure that unlocks age old mysteries of The Force and shocking revelations of the past. STAR WARS: THE LAST JEDI is set to be released in theaters on December 14, 2017.


Latest Press Release

Spirit of Asia Award by the Japan Foundation Asia Center at 31st Tokyo International Film Festival Goes to Huang Huang for His Film Wushu Orphan

During the 31st Tokyo International Film Festival (TIFF) Award Ceremony on November 2, Director Huang Huang won the Spirit of Asia Award by the Japan Foundation Asia Center for his film "Wushu Orphan". The award is bestowed on a promising director in the...

Crystal Celebrates Bangkok Art Biennale Festival With Ride a Tuk-Tuk and Enjoy the Arts with Nine Naphat Campaign

Crystal is reinforcing its leading position as the quality drinking water producer by showing support for amazing art and the world's great artists at the "Bangkok Art Biennale (BAB) 2018" festival, which is taking place for the first time in Bangkok....

Hia Hor goes all out, adding magnetic contents to Channel 8 to welcome the last months of the year to attract more viewers and increase advertising time into the New Year

"Hia Hor" brings convenience to Channel 8 viewers, linking four screens "TV-Facebook-app-website" for simultaneous broadcasting In the last two months of the year, competition in digital TV is more intense as advertising revenue continues to grow well...

Taokaenoi Opens Taokaenoi Land PLUS As a Prototype and Landmark for Tourists Shopping for Souvenirs Having Ranee #Bella Campen as the Presenter to Enhance Awareness

Taokaenoi Food and Marketing Plc., the manufacturer and distributor of Taokaenoi seaweed snacks that capture 70% of domestic market share, is determined to build a strong brand. The Company has been domestically and globally implementing marketing and...

Giffarine presents the latest Punja Puta ambassador Kob Songsit, Using a Music Marketing approach to boost its last trimesters business.

Giffarine has budgeted a 30 MB for its marketing campaign in the last trimester of the year, and proudly presents Kob Songsit Roongnophakunsri as the new product ambassador of "Punja Puta", the 100% herbal health drink, made from 39 different herbs. The...

Related Topics