Walt Disney joins hands with 10 leading businesses to launch a year-end marketing campaign, welcoming Star Wars: The Last Jedi.

Entertainment Press Releases Tuesday December 12, 2017 16:45
Bangkok--12 Dec--MSL GROUP

The Walt Disney (Thailand) joins hand with 10 business partners: CPN, Tokyo Bike, UB Tech, Phillips, Rag & Bone, Grab, Lego, Hot Toys, Hasbro and Lenovo, introducing a big year-end campaign to welcome the second film of its long-awaited sequel trilogy, STAR WARS: THE LAST JEDI, which is set to hit Thai theaters.

The Walt Disney (Thailand) welcomes the world premiere of STAR WARS: THE LAST JEDI, which has been awaited by its fans around the world. The film is produced by Lucasfilm and set to hit Thai theaters on December 14, 2017. The 10 business partners include CPN, Tokyo Bike, UB Tech, Phillips, Rag & Bone, Grab, Lego, Hot Toys, Hasbro and Lenovo, who help create a series of marketing campaigns for the latest episode of Star Wars.

Mrs. Subha-Orn Rathanamongkolmas, General Manager of The Walt Disney (Thailand) Co., Ltd, disclosed that "STAR WARS is one of the all-time successful sequels,which has been followed by global fans for 40 years. This sequel trilogy has created a cultural phenomenon around the world as the story is exciting, relatable, and timely fresh. Since the first film was premiered in 1977, 7 episodes of Star Wars have been produced, excluding one separate episode. We believe that its fans across the world will continue to follow this film franchise for a long time.

For STAR WARS Episode VIII: THE LAST JEDI this year, we are still confident that many fans are now waiting for the film as this episode will continue the story from Episode 7: THE FORCE AWAKENS, and will reveal the conclusion of important events in the previous episodes as well as new clues which lead to the next episodes of the film. These have been the fascinating factors of this film.

Regarding the collaboration with our business partners, this is considered historical as there are up to 10 businesses, which are all domestically and internationally leading companies. They are the brands that have maintained good relations with consumers. Joining hands to create campaigns with STAR WARS this time will not only offer new exciting experiences to customers of each brand, but also help expand the consumer base of STAR WARS lovers who will be engaged with each of the brands through the movie. Therefore, it is a good opportunity to see how each brand will introduce strategies to impress its consumers.

However, Star Wars: The Force Awakens; the previous episode, is still 1 of the 3 films that generated total revenue around the world of over 20 billion US dollars. And Star Wars is the film franchise that has generated total revenue around the world of more than 7.7 billion US dollars. It is also a film that has been producing various copyrighted products.

In Lucasfilm's STAR WARS: THE LAST JEDI, the Skywalker saga continues as the heroes of THE FORCE AWAKENS join the galactic legends in an epic adventure that unlocks age old mysteries of The Force and shocking revelations of the past. STAR WARS: THE LAST JEDI is set to be released in theaters on December 14, 2017.


Latest Press Release

WCG 2019 Xian#s closing ceremony, presenting value of participation and future

- The Value of Participation and the Future of young people coming together around the World - 120,000 people enjoyed the event that presented the possibility of a brand new esports festival One of the world's largest esports festivals, WCG 2019 Xi'an,...

The Legend Returns! WCG 2019 XI#AN Grand Final Begins

The opening ceremony of the WCG 2019 XI'AN Grand Final was held on July 18 in Xi'an, China. One of the most well- known esports festivals, WCG is returning after 6 years, kicking off the journey of four days of unforgettable matches through July 21 at...

Free Dora movie for MRT Club

Bangkok Expressway and Metro Public Company limited (BEM) cooperate with Esplanade Cineplex to offers privileges for MRT Club member to watch movies "Dora" Just register via www.bemplc.co.th and Bangkok MRT Application to join activity today - August...

Popular Actor Tik Jesdaporn Pholdee joins UNICEF in Mozambique to support children affected by devastating cyclones

Popular actor Tik Jesdaporn Pholdee has recently travelled with UNICEF team to Mozambique where he met children and families affected by the cyclones. The mission was part of a campaign that aims to raise awareness on the urgent needs of children and...

Meet Shai, the Newest Class in Black Desert SEA

Wielding the power to protect her allies, Black Desert SEA's newest class is finally ready to venture forth. Pearl Abyss today announced that Shai, the first playable support class in Black Desert, is now available worldwide. Shais come from the forests...

Related Topics