TAO KAE NOI promotes Tasty and Healthy concept Drawing up 40 million baht budget Setting NIchkhun latest presenter

Entertainment Press Releases Tuesday February 27, 2018 16:00
Bangkok--27 Feb--

Tao Kae Noi opens the new year 2018, emphasising the leadership in seaweed snack market in Thailand, and expands its new customer base both in Thailand and other countries under the concept "Tasty & Healthy". The company draws up 40 million baht budget and introduces the newest presenter "Nichkhun Buck Horvejkul", a member of 2PM, along with its latest commercial "Picking up the sea value". The snack company is confident that the new presenter will win customers' heart and help increase sales of the product domestically not less than 10% as expected.

Mr. Itthipat Peeradechapan Chief Executive Officer of Tao Kae Noi Food and Marketing Plc. Ltd., said in 2017 Tao Kae Noi has gained popularity domestically and internationally, especially in Thailand, the snack held 72% market share in the snack or seaweed snack market.

For 2018, the company is determined to move on developing its product in terms of product quality, flavors that customers like, and being good for health, under the concept "Tasty & Healthy". The company increases its customer base who likes snacks and want a delicious snack that is natural and good for their health. Moreover, the seaweed snack company also draws up 40 million baht budget and introduces the newest presenter "Nichkhun Horavejakul", a member of 2PM, because he represents the image of the new generation who is so persistent that finally has an opportunity to join the members of 2PM, and he is the first Thai artist who has a chance to work with the world-class recording company JYP and well-known internationally, conforming to the brand DNA of Tao Kae Noi that has built up its market to be number one in the seaweed snack market and popular nationally and internationally. The company also launches the latest commercial "Picking up the sea value", sending the message to customers that the seaweed snack is not only tasty but also has Vitamin A, B, and fiber, with the new slogan "Tao Kae Noi seaweed, super tasty, get nutrients from seaweed".

This year the company prepares the complete or 360 degree marketing strategy, both online and offline; not only television commercial (TVC), Facebook, Instagram, Twitter, and etc., but also sales promotion activities that reach and win the heart of target group. Furthermore, the company add more channels covering nation-wide. In addition, the company expands into other countries. Now tao Kae Noi is on sale in 41 countries around the world, and will expand the market to Eastern Europe, for instance, Russia, Estonia, Ukraine, Poland.

The overview of snack market in Thailand in 2017 had total value of 33,266 million baht, growing 4.5%, and seasoned seaweed was the most popular among customers, which had total value of 2,882 million baht, growing 9.4%. Tao Kae Noi was the leader in the market, holding 72% market share last year.

"I'm truly confident that our strong marketing strategy of Tao Kae Noi will boost sales as expected within this year" concluded Mr. Itthipat.

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