"I'm so excited to finally be launching my official app!" Amber said. "We've been working really hard to make sure it's perfect. I wanted it to be very personal so it's going to be full of content you can't find on any of my other platforms. I also know how amazing my fans are, so this gives me the opportunity to show them I see and hear them. I want to give back and build a tight-knit community in which they can all feel empowered to be themselves with the support of other members of the amazing Amber Rose community."
Fans on the app will feel closer than ever before to Amber, as they will be the first and only to see content with comedic viral sensation 'Blame It On Kway,' live videos, behind-the-scenes photos, giveaways and more. Fans will also be able to contribute their own content to the fan feed, in which they can build up and buy in-app currency to boost their posts for Amber to see. With the ability to see who her biggest fans are, Amber plans to give back in as many ways as possible - fueling their business goals, paying a month's rent, assisting in tuition and much more.
"My main goal is to use my platform as a medium to help women. I want everyone to feel heard and loved. I'm looking forward to hearing their life stories on the fan feed and helping as much as I can." Amber said.
In celebration of her app launch, Amber will be holding a mega contest on her app. She'll be picking three of her biggest fans on the app to fly out and get an opportunity to be a part of Amber Rose slutwalk and get to meet her.
With the use of technology we are glad to have enabled Amber to have her own platform in the mobile environment where she controls engagement, reach, content & monetization. Amber Rose has always been a pioneering personality and she leads the way in this space and it will be delight for the fans who idolise her , said Shamik Talukder, Chief Business Officer of escapex.
The Official Amber Rose app is available for free download on iOS and Android devices here.
About Amber Rose - The Amber Rose brand is rebellious, revolutionary, sexy and daring. It reflects a young and progressive personality that is socially conscious, unapologetic and always authentic. Most importantly, the brand represents neo-feminism and sex positivity. The philanthropic mission is positioned to align with specific core values promoting gender equality, women empowerment, and advocates against slut shaming, derogatory labeling and victim blaming. Amber, herself, has been featured in numerous fashion magazines including Complex, Elle, Vibe and Grazia and has appeared in several national advertising campaigns and commercials. Her entrepreneurial endeavors include an eyewear line and most recently becoming a published author of her book entitled, How to Be a Bad Bitch. Rose is most interested in leveraging her massive social platform and influence to advance the mission of her foundation.
About escapex - The Amber Rose app is developed by escapex, a US tech firm producing white label apps for over 100 celebrities and influencers across 7 countries. Founded in December 2014 by mobile and entertainment entrepreneurs, escapex has 70 team members working around the world with a mission to build a different engagement model; to reimagine social media where control is in the hands of creators, not platforms. While those driving engagement are compensated, not the networks they use. Where communication is direct, no intermediaries. Where everyone can be seen. This is escapex, and it's just the beginning. For more information on escapex, visit www.escapex.com.