Central Pattana is joining hands with the global #SMILEY icon to create #Center of Life Center of Happiness, a landmark of happiness and grand year-end gift festival plus great campaigns at its shopping centers nationwide

Event Calendar Press Releases Tuesday November 6, 2018 17:08
Bangkok--6 Nov--Central Pattana
  • Investing 400 million baht to create a complete landmark of happiness nationwide with 'Smiley'
  • Highlighting its Thailand Gift Festival, bringing millions of gifts for you to choose from
  • A chance to win great prizes such as the Northern Lights Hunting Trip in Finland, and Smiley Collection prizes worth 170 million baht in total
  • Discovering special dishes and Smiley items made especially by leading brands with Smiley Line Sticker free download when applying 'central Life' Line official account
  • From 16th November 2018 – 7th January 2019 at CentralWorld, CentralPlazas, CentralFestivals and Central Phuket

Today, (6th Nov 2018) Central Pattana (CPN) is joining hands with leading business partners to invest 400 million baht to launch 'Center of Life – Center of Happiness' a landmark of happiness and grand year-end gift festival plus great campaigns, at 32 shopping centers nationwide. Meet with the iconic global character 'Smiley', which will create happiness and smiles across the country for the first time in Thailand. Discover spectacular lighting and a wonderful year-end gift festival highlighting CPN as the leader in world-class shopping center operators. Enjoy special promotions: for every 1,000 baht and up spent on shopping, get a chance to win a Northern Lights Hunting Trip in Finland, a Huawei Mate 20 smartphone or a round-trip domestic flight from Bangkok Airways, along with many more prizes. From 16th November 2018 – 7th January 2019 at CentralWorld, CentralPlazas, CentralFestivals and Central Phuket.

Mr. Pakorn Pattanapat, Senior Executive Vice President of Operations of CPN, said: "With our vision of the Center of Life, during New Year's Eve and the New Year, CPN's shopping centers nationwide (CentralWorld, CentralPlazas, CentralFestivals and Central Phuket) will host 'Center of Life – Center of Happiness', a landmark of happiness and grand year-end gift festival in addition to holding campaigns to mark the bringing of happiness at the end of the year and providing celebration landmarks for Christmas and the New Year in every location and region. The highlight for this year will bring the iconic global character 'Smiley', who will bring happiness and smiles across the country for the first time in Thailand. We will also present spectacular lighting decoration and hold a year-end gift festival. We aim to provide various types of experience so the decorations at each shopping center will be different based on the brand personality and the identity of each branch."

"At CentralWorld, the world class fashion and lifestyle leader will present itself under the concept of the 'World of Happiness', where you can meet modern design versions of 'Smiley' and a 13-meter-tall Swarovski Christmas merry-go-round. Christmas gifts curated by Vogue will also be held there – an event that gathers special gifts selected by Vogue, in addition to the switching-on ceremony of the Christmas lights that everyone is waiting for.

At branches of CentralPlaza and CentralFestival, you can enjoy the 'Happy Smiley Celebration', with a three metre high Golden Gigantic Smiley Balloon surrounded by Smiley Snow Globe and Smiley Ferris wheel which will fill every family and visitors of all age groups with happiness. Our shopping centers will be the New Year's Eve celebration venues in every province where we are located. At CentralPlaza West Gate, you can experience a large Smiley Card stunt performed by over 1,000 children and at CentralFestival East Ville, you can enjoy its third anniversary with the 'Gold & Sparkling Christmas Garden' and a 15-meter giant Christmas tree. Central Phuket, our world-class brand, will celebrate under the concept of 'World's Play Festival'. Be dazzled by the spectacular Christmas tree and giant ornaments. Come to shop at the 'Gift Yard' and participate in the grand countdown event at 'Phuket International Countdown'. The event will emphasize Phuket as a 'World Countdown Destination' in Thailand. With all this, it is sure to create a vibrant and amazing atmosphere like never before. It will also help to promote tourism, welcoming tourists from all over the world who come to celebrate in each province across the country. It is expected that the customer traffic will increase by 20% when compared to last year."

Mr. Nicolas Loufrani, President of Smiley World Co., talked" Smiley and CPN are a great fit for each other, with a shared philosophy for positivity and happiness. The idea was to bring a world of Happiness to all Central Shoppers and tourists for one of the Happiest season of the year. Further from that this project has provided the perfect opportunity for both partners to create something never seen before in the region, that exudes both partners commitment to making consumers happy."

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN, said: "We will hold a gift festival offering over a million gifts at the 'Thailand Gift Festival', where you can buy gifts and items for your loved ones. We will also join hands with our business partners i.e. Central The 1 Credit Card, AEON Credit Card, GSB Credit Card, KBank Credit Card, SCB Credit Card, SCB EASY PAY (QR Code Mae Manee), Master Card, Esso Smiles Card (Line Connected with Smiles), Isuzu, Huawei, and Bangkok Airways to launch promotions at all of our shopping centers nationwide. For every 1,000 baht and up spent at our shopping centers, get a chance to win a Northern Lights Hunting Trip in Finland (five prizes in total with two tickets for each prize), a Huawei Mate 20 smartphone (twenty prizes in total), round-trip domestic flights by Bangkok Airways (twenty prizes in total with two seats for each prize) and many others.

Enjoy promotions: Spend over a certain amount on shopping and get free prizes from the Smiley Collection at CentralWorld, CentralPlaza and CentralFestival and special gifts at Central Phuket. Exclusively for customers of our partners: enjoy triple eligibility to win prizes and other privileges.

Dr. Nattakit talked about marketing trends in 2019, saying: "Nowadays, Thai people are living a life where they stay digitally connected nearly all the time – around 4-10 hours per day on average. The trend where people love to express themselves or focus on their social identity/social status is increasing. Some people are sure to enjoy getting out of the house and visiting shopping centers for photos with family members and a beautiful Christmas tree before sharing the pictures on social media platforms. Central Pattana has 32 shopping centers nationwide and all can meet the needs of consumers in every group. In 2019, we will use social media such as LINE to connect with every target group through their platform. We will create interesting content for people to share on social media with #Trend daily. We still offer a free Smiley Line Sticker for our customers to download during 27th November – 27th December 2018 when applying 'central Life' Line official account in order to make their New Year a truly smiling moment for everyone in the family."

Discover great campaigns and the grand year-end gift festival, which will highlight CPN as a leading world-class shopping center developer, along with the concept of 'Center of Life – Center of Happiness'. The events will bring you smiles, special surprises and wonderful moments during the New Year celebrations among the sparkling and twinkling lighting decorations from 16th November 2018 – 7th January 2019 at CentralWorld, CentralPlazas, CentralFestivals and Central Phuket.


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