Robinsons Big Seasonal Marketing Strategy Bring Department Stores Shopping Centers To Send Major Christmas and New Year Campaigns To Close The Year

Event Calendar Press Releases Friday November 30, 2018 12:12
Bangkok--30 Nov--Robinson
Robinson Gifts and Robinson Lifestyle Make A Wish Campaigns feature 50% discount coupons and other prizes worth more than 4,500,000 baht. Tourists also enjoy special privileges.

Ms. Wimol Lerdsungjamsai, Head of Marketing Strategy, Robinson Public Company Limited, said, "December is the last curve of fourth quarter that is crowded with festivities of Christmas and the New Year, where shoppers' demand is higher than usual for all product categories. Additionally, it is also high season for tourists. These factors lead to a more intense competition amongst the retail industry players in capturing the sales and shoppers' purchasing power, therefore, Robinson spent more than 40 million baht in marketing budget to reinforce its Big Seasonal Marketing strategy. Our department stores and shopping centers joined forces in launching two major campaigns: Robinson Gifts (23 November 2018 – 3 January 2019) at 48 Robinson Department Stores and Robinson Lifestyle Make A Wish (29 November 2018 – 1 January 2019) at Robinson Lifestyle. Both campaign aims to reinforce Robinson status as the shopping destination that fulfill shoppers' needs in terms of quality, joy, and experience that is beyond shopping for both Thai and foreign shoppers.

Experience the special promotions and privileges from Robinson Gifts that puts 'happiness' into your shopping experience. Get discount coupon of up to 50%, for purchases or The 1Card points redemption, as conditions specified. Take additional discounts of up to 15%, when redeeming the same amount of The 1Card points as the receipt totals on Fridays – Sundays. Get a chance to win one of the 50 Robinson Gift Cards, worth 10,000 baht each, totaling to 500,000 baht in value. Receive the maximum of 9,000-baht cashback credits when shopping with Aeon credit cards. Receive the rights to redeem 'Happy Tote Bag' worth 590 baht (from regular price of 2,090 baht), when spending more than 1,000 baht or 800 baht with Aeon credit cards. Another campaign, Robinson Lifestyle Make A Wish, offers a fun privilege with 'Amazing Wish' activity. With 1,500 baht of spending at both department stores and shopping centers, get a chance to win prizes, worth more than 4,000,000 baht in value, from a 510,000-baht Nissan Almera sedan, five 60,4000-baht Yamaha QBIX motorcycles, and ten 1-baht gold, worth 20,000 baht each. Shoppers will also get a chance to play wheel of fortune to win other prizes on Saturdays, Sundays, and other public holidays.

Special tourist deals are also available! Robinson joined the Tourism Authority of Thailand's Amazing Thailand Grand Sale 'Passport Privileges' – just show your passport to get up to 30% discount from leading brands and receive a souvenir – Polka Dot or Flora Collection bag sets or other souvenirs when purchasing more than 12,000 baht from today to 30 April 2019 at 15 branches in the prime locations – Sukhumvit, Bangrak, Rama IX,

Bangna, Sriracha, Chiang Mai, Udon Thani, Jung Ceylon, Haadyai, Maesod, Phuket, Mukdahan, Surin, Chantaburi, and Kanchanaburi.

Robinson also prepared fun-filled events for shoppers' happiness towards the end of the year at 48 locations of Robinson Department Stores with Robinson Happy campaign – with more than 20,000 giveaways on Saturdays and Sundays through December 2018. At Robinson Lifestyle Shopping Center locations, on 22 – 25 December 2018, shoppers will enjoy workshops, Christmas Carol performance by children, Christmas parade featuring Santa Claus and the gang, Meet & Greet activity, and mini concert featuring Chris Perawat (Srisaman branch), Big M (Chaiyaphum branch), Bell Supol (Sakolnakorn branch), as well as fun games, Robinson Happy Gift on Line@ Robinson, to win discount coupons of up to 50% discount, The 1Card points, or other prizes (23 November 2018 – 1 January 2019).

Moreover, Robinson Gifts campaign also invites all shoppers to do good, by purchasing dolls from Just Buy, from 60 baht, to take parts as one of the 5,000 people who share happiness and give the New Year gifts to children in the three Southern provinces under the 'Million Gifts Million Smiles: Gifts From Our Hearts To Bring Smiles, Hopes, And Encouragement Year 9.'

"Robinson is confident that our campaigns feature special promotion and privileges that shoppers with enjoy, while interesting events will also fit the needs of shoppers and make Robinson the destination that bring both joy of shopping and end-of-year happiness to all shoppers. These activities will create a conducive and exciting atmosphere for shoppers to make purchases in December 2018. We aim to increase shoppers' traffic, both Thai and foreign, by at least 20% with these campaigns as they are the major elements that will stimulate sales around the end of the year and bring us to the business growth we aim for in the fourth quarter. These campaigns will also drive the overall retail industry and Thai economy in a positive direction as well," Ms. Wimol concluded.


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