Priceza Recommends Merchants to Collect Data Before Preparing to Sell Seasonal Products

Event Calendar Press Releases Wednesday May 8, 2019 11:52
BANGKOK--8 May--PRNewswire/InfoQuest
  • Data Shows Air Conditioner is the Hottest Online Searches with up to 8 Times Higher During Summer in Thailand

Priceza Insights is an E-Commerce Hub from Thailand that releases findings on consumer's behavior through shopping habits and patterns from the data collected in Priceza's website and application. This summer, shopper search data in Thailand shows booming results.

Shopping behavior in Thailand this summer shows data on search results for air conditioners and fan that increased in April 2019. This increase is up to 8 times higher compared to January 2019, which is directly related to the increase in the number of purchases too.

Air Conditioner prices in the range of 9xxx THB to 40xxx THB are the most popular in the search result. In addition, the number of BTUs and brands are also two of the main reasons that affected the overall search result.

Most consumers visit Priceza to view product information, check and compare product prices, look up the payment method as well as shipping fees and look for the list of available merchants before making a buying decision, both online and offline.

Meanwhile, the price range for fan products of all types, ranging from floor fans, table fans and steam fans, that the most popular among shoppers are between 2xx THB to 40xxx THB.

In addition to air conditioner and fans, other products that are also sought after by consumers from March 1 to April 30 2019 are Tumblers, Coolers, Ice-cream makers, Smoothies Blenders, Sunscreen Creams, Mineral Water Spray, Waterproof Cosmetics, Cooling Wipes, Cooling Powder, Inflatable Swimming Pool, and UV Umbrella. These are the essential complementary products that are popular during the summer season in Thailand.

Top 5 merchants during summer season

When talking about which merchant is the most popular and in the top mind of Thai consumers when they decide to shop online, Priceza data shows that there are three large e-marketplaces among the top five popular merchants. They are Shopee, Lazada, ShopAT24, JD Central and LnwMALL.

The three biggest e-marketplaces (Shopee, Lazada, and JD Central) from the list are the top choices of Thai consumers because they offer a lot of local and imported products through a cross border shipping system. In addition, the five of them also actively launch various marketing campaigns every month.

By looking at the data, Mr. Thanawat Malabuppha, CEO and Co-founder of Priceza, gave his recommendations to merchants. According to Mr. Thanawat, "To sell more, we need to make preparations first by looking at the facts that occur in the market. After that, we need to develop a marketing strategy that can outperform our competitors."

Mr. Thanawat added, "We also need to collect enough data to choose which type of product that fits the market we target. This is the key to the success of a seasonal campaign. With this data, we can arrange promotions to participate in various celebrations held throughout the year, by targeting the right consumers at the right time."

About Priceza
Priceza is a shopping search engine and comparison platform founded in 2010 by three computer science engineers, Mr. Thanawat Malabuppa, Mr. Vachara Nivataphand, and Mr. Wirod Supadul.

Beside Thailand, Priceza also operates in 5 (five) countries, which are Indonesia, Malaysia, Singapore, Philippines, and Vietnam. Priceza helps millions of online shoppers in accessing information to help consumer in making a smart shopping decision, and also to connects thousands of online stores with its buyers.

For more information about this press release, please call +662-860-6125 / email:
Photo -
Caption: Priceza Recommend Summer Product 2019

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