September to 6 October 2019. Promotions include up to 70% discount, up to 30x points for M Card and Citi credit card members, and 4,000 baht cash back. On Sundays from noon
onwards during the campaign, spend 10,000 baht to receive gift voucher worth 2,000 baht. To delight shoppers, there is a chic cafe set up in the middle of the department stores. On Fridays, Saturdays and Sundays during the campaign, shoppers can shop and chill till late night with Midnight Cafe's beverages to fuel their shopping sprees and enjoy the gift box activity to receive prizes worth 3 million baht. The ten-day-campaign is expected to generate no less than 1.5 billion baht in sales revenue.
Voralak Tulaphorn, Chief Marketing Officer, The Mall Group Co.,Ltd. shared: "The Mall Group department stores continues to offer promotions to boost spending. For "Midnight Sale : Midnight Cafe #cantsleep #comeshop" campaign, The Mall, Emporium, EmQuartier and Paragon Department Stores joined forces with Citibank to provide special promotions including up to 70% off on leading brands in every department on every floor and up to 30% off on regular counter items. For Citi and M Card members, spend according to conditions to receive up to 30x points and up to 4,000 baht cash back. Every Sunday from noon onwards during the campaign, spend 10,000 baht on the cards to receive gift voucher worth 2,000 baht. Other participating credit cards are offering additional discounts, gift vouchers, points and cash back up to 31%."
In addition to great savings, there is excitement for shoppers from 18.00 hours onwards on Fridays, Saturdays and Sundays during the campaign. M Card and Citi credit card members who spend 1,000 baht can shop and chill till late night, taking a break at Mightnight Cafe with a variety of drinks: Shakerato, Latte, Americano, Milk Green Tea, Chocolate, Lemon Ice Tea, Lemon Soda and more. Midnight Cafe is located at Lifestyle Hall, G floor at The Mall Bangkapi and Ladies' Hall, 1 st floor at The Mall Bangkae, E-space, G floor at Emporium Department Store, and Main Hall 2, M floor at Paragon Department Store. The Mall Group department stores (except at The Mall Ramkamhaeng) is bringing joy with the gift box activity with prizes worth a total of 3 million baht.
Voralak concluded: "Midnight Sale : Midnight Cafe #cantsleep #comeshop" is a marketing campaign aimed to boost consumer spending continuously, so we expect positive feedback. The ten-day campaign is expected to generate no less than 1.5 billion baht in sales revenue."