Under Armour Debuts the Newest Brand House at Central Pinklao Targeting Urban Dwellers across Bangkok

Event Calendar Press Releases Friday November 22, 2019 10:23
Bangkok--22 Nov--Spark Communications

Under Armour (UA), a leader in the innovation of high-performance sportswear appareldebuts the newest Brand House at Central Pinklao to end the year of 2019 with another milestone. The newest Brand House will target urban dwellers in the South of Bangkok complete with every category of sportswear apparel and accessories, and the addition of Armour Club to boost members' privileges and enhance the efficiency of their workouts.

Prisana Sirisamatha, General Manager of UA Sports Thailand Ltd., revealed "the launch of the newest Brand House at Central Pinklao is considered an important strategic move for Under Armour in Thailand to enable all customers to experience Under Armour's best-in-class innovations wherever they are in Bangkok with various product lines ranging from Training, Running, Golf, Accessories and shoes for every occasion. The interior of the store also serves as a source of inspiration for our customers, where they can experience the authentic fighter spirit as soon as they step into the store; which is also representative of Under Armour's brand identity to test the limits of every athlete".

In addition, Under Armour has launched the new Armour Club that offers special privileges for brand members including special product promotions, birthday cash vouchers and the exclusive privilege to join various Under Armour events such as UA Run Crew, Women Workout Day, and Functional Training activities. Armour Club is divided into the following categories:

  • Starter         Become an instant member by downloading the Armour Club Application.
  • Silver           After purchasing 3,500 THB worth of UA merchandise or having collectively purchased up to 7,500 THB (within a 12 month period). Receive 10% discount and birthday voucher worth 500 THB.
  • Gold           With the purchase of up to 25,000 THB (within a 12 month period). Receive 15% discount and birthday voucher worth 1,200 THB.
  • Platinum       With the purchase of up to 37,500 THB (within a 12 month period). Receive 20% discount and birthday voucher worth 2,000 THB.

The newest branch of the Under Armour Brand House is located on the second floor in the Sport Zone of CentralPlaza Pinklao with 180 square metre of space. Under Armour invested over 14 million baht to build the store with the specific emphasis in creating a sleek and clean interior by utilizing bright colour palettes, while maintaining the energetic atmosphere that aims to inspire athletes to continually improve their performance and in turn enforcing the brand's slogan of "Under Armour Makes You Better". The Central Pinklao Brand House is the 11th instalment for Under Armour after launching the brand in Thailand 4 years ago.

The Central Pinklao branch of the Brand House will stock athletic apparel for men and women designed with leading innovation in high-performance sportswear technology such as HeatGear(R) Armour that comes with 4-way stretch fabrication and ultra-tight, second skin fit so that athletes can train all day without feeling any irritation from the fabric, HeatGear(R) Armourvent technology delivers true breathability in a light, stretchy, durable & fast-drying fabric, Isochill technology helps disperse body heat, making it feel cool to the touch and HOVR technology that provides 'zero gravity feel' to maintain energy return that helps eliminate impact step after step complete with embedded sensors in the midsole of the right foot of the shoe that digitally connect to the MapMyRun app. In addition, the Central Pinklao Brand House will also stock sports style lines which cater to active lifestyles beyond the gym with modern designs that are relevant to current trends and fashion, enhanced by Under Armour's patented technology.

To celebrate the new Brand House at Central Pinklao, receive a complimentary UA Project Rock cap with every purchase of up to 5,000 THB or 4,000 THB for Armour Club members. *Terms and conditions apply.

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