Vivid City Appoints Ex-Nike Greater China Marketing Director Danny Lee as Chief Creative Officer

Event Calendar Press Releases Tuesday March 3, 2020 10:21
LONDON--3 Mar--PRNewswire/InfoQuest
Vivid City, the China Out-of-Home (OOH) advertising agency has appointed Danny Lee to lead creative OOH campaigns in China. The appointment will be effective from   16th March 2020.

Lee previously spent six years with Nike integrating and leading the brand across the Greater China region including the award-winning 'running makes the world go around' campaign on one of China's hero screens - Metro City, a circular screen in Shanghai. Prior to Nike, he had senior roles at Ogilvy, Wunderman and Mindshare.

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City's network of LED screens across the Chinese market.   Lee said that he is delighted to have the opportunity to work with Vivid City's clients, "there is no doubt that I am extremely honoured to have the opportunity to serve as Chief Creative Officer of Vivid City. My aim is to offer our clients award-winning and memorable OOH brand experiences across the Chinese market".

Alistair Ballantyne, Founder and CEO of Vivid City added, "Danny's previous work in the China region is best in class. We are excited to provide our clients with a creative service that will ensure their campaigns are unique, interactive and have unparalleled visual impact across China's top tier cities''.

According to a recent Group M brand safety report, there is $18.7billion of online advertising fraud in China making China account for over 80% of the total digital advertising fraud globally. This coupled with the high cost of Chinese TV means the OOH sector looks set for a bright future.

Vivid City is an OOH advertising agency with offices in London and Shanghai.
Assets available / provided:
Picture of Danny Lee
GroupM report (p.29) https://www.groupm.com/news/groupm-brand-safety-guide-2019
Vivid City links:
  • Vivid City website: https://vividcity.com/
  • Vivid City on Instagram: https://www.instagram.com/vividcitymedia/
  • Vivid City on LinkedIn: https://www.linkedin.com/vividcitymedia
  • Vivid City on Vimeo: https://vimeo.com/vividcitymedia
For media enquiries and interviews, contact:
Alistair Ballantyne
alistair@vividcity.com
Photo - https://mma.prnewswire.com/media/1081377/Danny_Lee.jpg

Latest Press Release

SEASONS OF LIVING - Happy Chinese New Year Special Discounts of up to 60% From 1-15 February 2021

(Xin Nian Kuai Le) "Happy Chinese New Year" may your wishes come true, may you achieve success, happiness, and prosperity in this Chinese New Year. - SEASONS OF LIVING. With a special occasion for Thai people of Chinese descent and Chinese people around...

Dow, Liby and LOVERE ink MoU to advance sustainability in packaging agenda

A three-way collaboration promoting fully recyclable packaging solution to close the loop on plastic packaging waste Dow (NYSE: DOW), Liby, a leading laundry brand in China, and LOVERE, an internet environmental tech company, has signed a strategic...

Plastic Gia Nhat Finalizes Land Sublease Agreement with WHA Industrial Zone Nghe An JSC

Plastic Gia Nhat Vietnam Co., Ltd., a manufacturer of plastic components used for electronic devices, recently finalized the sublease agreement of land at WHA Industrial Zone 1 - Nghe An. The China-based company plans to build its manufacturing plant on...

Chia Tai Bolsters Efforts to Combat COVID-19

Amidst the COVID-19 situation, Chia Tai Company Limited, Thailand's leading innovative agricultural company, focuses heavily on the health and safety of employees and communities, thereby continuously launching a myriad of precautionary measures against...

Centara Continues on the Path of Expansion in 2021 with Signing of Three New Resorts in Laos and Thailand

Centara Hotels & Resorts, Thailand's leading hotel operator, expands its footprint in Southeast Asia, following the signing of Hotel Management Agreements (HMAs) for one resort in Khao Yai, Thailand, and two resorts in Vang Vieng, Laos, adding 304...

Related Topics