EMPG owns and operates Zameen in Pakistan, Bayut in the UAE, Saudi Arabia and Jordan, Bproperty in Bangladesh and Mubawab in Morocco and Tunisia. Headquartered in Bangkok, Kaidee was founded in 2011 and quickly rose to become the leading online marketplace in Thailand. The portal boasts a strong brand and sizeable traffic figures, and features more than 30 different categories of goods and services.
EMPG CEO Imran Ali Khan said the group’s approach to online marketplaces is very consumer-driven and localized.
“Thailand is one of the most exciting, dynamic markets in Southeast Asia, and its real estate and auto verticals are some of the largest in the region,” said Khan. “The Kaidee team has built a very strong brand on the back of extraordinary focus on technology and connecting consumers, and we look forward to investing significant resources to take the business to the next level,” he added.
After the conclusion of the deal, Khan and the group’s senior executive Mark Nosworthy have joined the Kaidee Board of Directors.
“We are thrilled to have the opportunity to work with a culture like Kaidee’s, which is incredibly passionate about assisting consumers in buying and selling any type of product,” said Nosworthy. “Kaidee is very strong in many categories, and we look forward to capitalizing on these strengths to the fullest,” he said.
Kaidee’s CEO Tiwa York welcomed EMPG. “EMPG is at the forefront of the global online marketplace industry and has grown to prominence given its focus on providing localized solutions to each market in which it operates. This acquisition will allow Kaidee to accelerate its plans to provide market-leading solutions to Thailand across all of our verticals,” said York.
The transaction was closed in February 2020. The transaction value was not disclosed.
About EMPG
EMPG owns and operates property verticals and online marketplaces in emerging markets. The group’s flagship ventures are Bayut in the UAE, Saudi Arabia and Jordan, Zameen in Pakistan, Bproperty in Bangladesh, and Mubawab in North Africa.
The group invests heavily in tech and R&D, with dedicated tech centres in Romania, Spain, and Pakistan. EMPG is present in more than 50 cities across these geographies, with 4,500+ employees.
The group replaces traditional processes in emerging markets by introducing solutions that make the online marketplace experience faster, easier, and simpler. The group’s hallmark is localized platforms tailored to the particular needs of each of its markets.
For more information, please visit https://www.empgroup.com/