Chia Tai introduces U&I products to provide urbanites with groundbreaking innovations, enhancing people’s quality of life in every aspect

Monday 13 July 2020 15:17
Towards the centennial commemoration of Chia Tai Company Limited, the company launches three new products under its Urbanize & Innovation or U&I business. These product launches encapsulate Chia Tai's vision to become the leader in innovations with primary focus on offering products and services that enhance people's quality of life in every aspect on a sustainable basis.
Chia Tai introduces UI products to provide urbanites with groundbreaking innovations, enhancing peoples quality of life in every aspect

As Thailand’s undisputed leader in agribusiness innovations, Chia Tai Company Limited further expands its business in Urbanize & Innovation category through diligent research and development in an effort to seamlessly fulfill customer needs and underscore its sheer readiness to set out on the journey towards the centennial celebration firmly and steadily. To this end, the company is deeply committed to the enhancement of people’s quality of life in every aspect through extensive product and service offerings throughout the entire supply chain, ranging from upstream, and midstream to downstream, as well as fostering innovations for better lives, supporting food security, and maximizing consumer confidence.

Chia Tai introduces three innovative products that not only are good for health and environmentally friendly, but also serve to ensure peace of mind, comfort and safety for people who are now adopting the New Normal practices. The three recently launched products include “i-Sol Tech” which provides effective protection against viruses for a long period of time; “Chia Tai Fizzy Powder” which is a fruit and vegetable cleaner that is safe for people’s health and the environment, as well as effectively eliminating chemical residues; and “Icest” which is a cooling body spray that leaves the skin totally refreshed even in Thailand’s extremely hot weather.

The alcohol-free i-Sol Tech is the product of the research and development in collaboration with the National Science and Technology Development Agency (NSTDA). i-Sol Tech is Chia Tai’s innovation that can prevent the spread of virus and destroy Coronaviruses, other virus families, bacteria, and fungi. On top of that, its advanced skin coating technology helps shield the surface against germs for a long time. To bring absolute peace of mind in daily lives, i-Sol Tech can be applied directly on the hands and arms, or sprayed on the inner and outer part of facemasks as well as other surfaces, for example face shields, mobile phones, clothes, furniture, doorknobs, handrails and sanitary ware.

Chia Tai Fizzy Powder is the vegetable and fruit cleaner which ensures that pesticide residues are effectively removed. With this innovation, customers can enjoy eating fruits and vegetables that are completely safe and free of chemicals. This product is widely renowned for innovation excellence as it has been recognized by certain international accolades. For instance, it has recently won the silver medal in the International Invention Innovation Competition in Canada – iCAN 2019. Chia Tai Fizzy Powder is entirely easy and convenient to use. Simply mix the powder in clean water, and it can then destroy the molecule of pesticide residues in the fruits and vegetables, making the residues no longer hazardous for health. After all, this innovative product makes sure that fruits and vegetables are safe for consumption, while also contributing to environmental friendliness.

Icest cooling body spray instantly gives a spritz of coolness that helps freshen up the body for a long period of time even in the steaming heat of Thailand. The Menthol-Encapsulation technology constantly preserves and releases the enduring coolness for a long while. The coolness can be felt immediately after applied, and it can be sprayed on clothes without leaving stains on the fabrics. In essence, this innovative product is totally safe and suitable for people who want to always enjoy coolness and feel refreshed at all times, including those who are usually required to stay outdoor.

Mr. Thepvit Teosuratkul, Chief Operation Officer of Chia Tai Company Limited, elaborates on the U&I product launches, “As safety for our consumers and the environment is our top priority, we strive to accomplish our mission to enhance the quality of life of people in all sectors. Therefore, we focus our efforts heavily on exploring and inventing various technologies and solutions that level up people’s living quality. By developing these initiatives, we emphasize on not only resolving agribusiness-related problems, but also seeking ways to expand a new business, which is “Urbanize & Innovation” or U&I, in order to deliver product innovations for the urbanites. Undoubtedly, this attempt reflects Chia Tai’s key purpose to enhance people’s quality of life on a sustainable basis by providing meaningful and fulfilling products and services as we are paving our way towards the milestone of Chia Tai’s centennial commemoration strongly and sustainably.”

You can learn more about news and updates, and purchase the products via the following channels:

Line Official Account @U-and-I: https://lin.ee/4ywl2PArbFacebook Urbanize & Innovation : www.facebook.com/UandIProducts

About Chia Tai ??

Chia Tai Company Limited was established in 1921. It is now one of Asia’s leading agricultural companies with its business covering the entire chain of the agricultural industry, starting from quality seeds, fertilizers, plant protection, to cultivation technology and delivery of safe and quality products.?

Determined to unceasingly develop products and services, Chia Tai was among the first companies in Thailand to develop hybrid seeds. It has high potential to develop breeds to create security for farmers and confidence for consumers. Chia Tai has up to 10 R&D stations in Thailand and other countries and seven subsidiaries across Asia and the US with over 1,300 employees.??

Chia Tai’s principle in doing business is firmly based on business ethics and professionality, with its goal to develop products and services that deliver?agricultural innovations for a better and sustainable quality of life?for people across the region.