“TCL”, the leader in the Android TV market, together with “LINE TV” have launched TCL LINE TV series featuring

Event Calendar Press Releases Tuesday August 11, 2020 13:52
Bangkok--11 Aug--TCL Electronics (Thailand)

“TCL”, the leader in the Android TV market, together with “LINE TV” have launched TCL LINE TV series featuring viewers’ privilege of watching LINE TV free of advertisements for 1 year. Big-screen experiences are now enhanced with a wide range of contents that show leadership in Android TV and VDO online platforms in Thailand. The new product targets young technology enthusiasts. This is to secure a place among top leaders in the local TV market while LINE TV is becoming the Everyday Enjoyment Hub.

Mr. Zhang Shengyang, Managing Director of TCL Electronics (Thailand) Company Limited – the manufacturer of world-class electrical appliances from China that is the second largest TV shipment brand and the Android TV leader in Thailand, says TCL together with LINE TV, the VDO online platform leader in the country, have unveiled the LINE TV series of TCL TV. The latest TV series of TCL features a button on the remote control allowing viewers to start watching LINE TV in just one push. Owners of TV sets of this series will also have the privilege of viewing LINE TV contents with ads free for 1 year.

“This is to serve entertainment to TCL TV customers and about 40 million people with access to LINE TV in Thailand. Over 1,000 contents of LINE TV guarantee flawlessly pleasant moments on the big screens of TCL TV that present high picture resolution and high fidelity reproduction of sound. Family members will be inspired to increasingly share happy hours with pleasant viewing experiences at home and develop close ties. This effectively addresses the present atmosphere of individuals shutting themselves off and spending their time only with mobile phones and tablets.”

Mr. Zhang says TV manufacturers compete with innovation, technologies and after-sale service. This reflects the determination of his company to develop quality products and service with innovation and technologies to meet the demand of customers of all groups and ages at the best value-for-money. TCL is reaching young customers who love technologies and have smart lifestyles. Android TV is the perfect choice that exactly serves the need of this group of customers because its system is open and is always upgraded by Google. Each upgrade increases efficiency and valuable functions of Android TV. Consequently, the Android TV market in Thailand is steadily growing.

TCL’s Android TV ranks first in Thailand by its sales. Many features make Android TV of TCL superior to competitors including searches by many languages including English and Thai and voice commands. Besides, it has Google Assistant that provides users with AI TV experiences. It is also compatible with Internet of things (IoT) devices. What makes TCL TV’s LINE TV series unique among Android TV is its Hands-Free Voice Control system that enables users to access Google Assistant easily by speaking directly to the TV without having to use the remote control. This ensures highly impressive experiences for the users of TCL TV’s LINE TV series.

This collaboration with LINE TV will serve perfect viewing experiences to our customers and reach young consumers. Business cooperation is likely to expand with LINE Thailand and TCL is confident that it is substantially increasing the number of high-end users of its Android TV.

TCL TV makes the second biggest sales in global markets. Its products are available in 150 countries and focus on high-end and big-screen 4K UHD TV sets. In Thailand, TCL has a market share of about 10%.

Mr. Kanop Supamanop, Chief of Content Business for LINE Thailand, says “LINE TV is the VDO online platform that gathers more than 1,000 quality contents including series, sitcoms, movies and the Original Content of LINE TV. It reaches more than 40 million viewers nationwide. Viewers have convenient access to LINE TV through mobile phones, tablets and notebooks. Big screen experiences in LINE TV are growing. From January to June 2020, viewing through big screens soared by as much as 121% and big screen views per person rose by 55%. This shows clearly that TV remains the major source of entertainment when viewers are at home. This collaboration between LINE TV and TCL marks the milestone of Thai content business that combines a platform of quality contents with screens to perfectly meet the present demand of viewers. This further strengthens the Everyday Enjoyment Hub status of LINE TV.”

Regarding their marketing plan, TCL and LINE TV have prepared their online and offline marketing campaigns through the media of TCL. Their messages will be communicated through 709 TCL shops in the country and the media of LINE TV as well. They will reach target groups of consumers, build the awareness of the TCL brand among Thai people and raise the number of LINE TV viewers in the Android TV segment this year.


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