Ms Ausana Mahagitsiri, Director of PH Capital, revealed that “Pizza Hut Thailand further improves its performance, proven by double-digit sales growth and profit record since the year 2019. This achievement was a result of new brand positioning and customer centric marketing strategy. Pizza Hut has introduced many innovative food recipes and succeeded in creating new experience for targeted consumers, especially among family and Millennials such as, 8 Maga Cheese or Hut Double Hodd. Couple with a great sales promotional campaign -: buy 1 get 1 free and pizza with toppings of your choice and using social media for marketing, enable Pizza Hut to gain more customers. In addition, during the Covid-19 pandemic, Pizza Hut Thailand has strengthened its home delivery growth and significant online order sales beyond expectation, thanks to the social distancing and work-from-home policy. Therefore, Pizza Hut Thailand will expand more branches this year, in order to serve an increasing customers from delivery service and expand its customer base in Bangkok, surrounding area and in provinces with confidence that customers will come back to eat at restaurants once the Covid-19 resolved.
Pizza Hut aims to open 20 more branches within this year. Its 10 branches are already opened at the beginning of 2020 including Mae Sot, Tesco Lotus Phetchakasem 81, Nakhon Pathom, Surin, Prachin Buri, Chachoengsao, Robinson Bowin, Chonburi, Bang Chak Gas Station (Bangna Km 27 inbound), Big C Tha It Nonthaburi and The Jas Ramintra. Currently, Pizza Hut Thailand has 158 branches nationwide.
About PH Capital
PH Capital is a joint-venture firm established by Thoresen Thai Agencies Public Company Limited and PM Capital, a company runs by the Mahagitsiri family that has extensive expertise and experience in management of food and beverages businesses, maintains more than four decades of partnership with Nestle, a global brand, manages global food brands, including (without limitation) the French brands Macaron, Pierre Hermeand Maison de la Traffe, and Krispy Kreme Doughnut stores.
PH Capital Co., Ltd., entered into the Asset Sale and Purchase Agreement (“APA”) to acquire the Pizza Hut business in Thailand from Yum Restaurants International (Thailand) Co., Ltd. (“YUM”). The company has commenced the operation of Pizza Hut in Thailand from June 1, 2017 onwards.