RABBIT CARD REASSURES THE CORPORATE’S LEADERSHIP IN SMART CARD BUSINESS. OFFERING 'ONE FOR ALL’ SMART CARD IN RESPOND TO THE 'NEW NORMAL’ ERA.

Event Calendar Press Releases Tuesday September 29, 2020 10:10
Bangkok--29 Sep--FYI

Bangkok Smartcard System ltd., the owner of “Rabbit Card” celebrate its year 9th in business successes by offering 'One for all’ Smart Card system to meet the urban lifestyle in order to cope with the 'New Normal’ era. Covering all cashless transaction to services such as transportation, services, and travel platforms

On the previous year, Khun Irene Ariyapongsatit: Marketing Director of Bangkok Smartcard System Company Limited (a part of the BTS Group) the provider of Rabbit Card services has disclosed the company’s vision in the last quarter of 2020 that

“Since the launch of Rabbit Card, we have succeeded in keeping our promise to deliver the utmost convenience to BTS regulars via Smart Card and its associates. As of today, Rabbit Card had become an even more convenient Smart Card by featuring cashless transaction to provisions such as public transport, retail store, tourism, and a variety of services. Aiming to deliver a complete satisfaction our user demands.”

“14 million Rabbit Card has been issued for the past 8 years. Right after Covid-19 pandemic, we always make sure that any practice is being strategized in a proper measurement and has been set forthrightly in order to deliver the utmost convenience to the cardholder. By such practice, the cardholder will be able to shop, dine or travel while having the benefit of contactless payment over cash. Apart from BTS, we also expand this payment method to some other provisions as well, whether the Microbus Y70E (Mo Chit - Salaya) or transportation services such as Phuket Smart Bus, Phothong Bus (Songkhla - Hatyai) & RTC Chiang Mai, Route 51 Bus

(Pakkred – Kasetsart University), Route 52 (Pakkred – Bang Sue), Route 104 (Pakkred – Mo Chit 2), Route 147 (Thonburi Housing), Route 150 (Pakkred – Bang Kapi), and Route 167 (Thonburi Housing – Lumpini Park).

Apart from ground transportation, the card also applied to marine transportation such as Pasicharoen transportation boat, Tha Phrachan – Maharaj transportation boat, Chaophraya tourist boat (blue flag), and air-conditioned speedboat (red flag). Therefore, it is clear that that Rabbit Card is the only card that covers varieties of public transport in terms of cashless payment”

“Speaking of stores and services availability, the cardholder can also easily use the card to purchase food, drinks, and entertainment. We always make sure that the number of our associates keeps increasing every day, as of today, we already have associated with 550 brands in our account along with 15,000 service points all over Thailand. Whether a convenient store, cafe, food center, or even some quick-service restaurants such as Starbucks, KFC, Inthanin, Tom Hortons, Bar B Q Plaza, Watsons, Boots, Tsuruha, SF, H&M, etc.

Chain restaurants from Minor Food such as Bon Chon, Burger King, Dairy Queen, The Pizza Company, Sizzler, Swensen’s, The Coffee Club, etc.
Chain restaurants from CRG such as Auntie Ann’s, Chabuton, Cold Stone, Katsuya, KFC, Mister Donut, Pepper Lunch, Terrace, Yoshinoya, etc.
Chain restaurant from Mudman such as Au Bon Pain, Baskin-Robbins, and Dunkin’
Unlike any Smart Card, all Rabbit Card user will receive a special discount and countless privileges to be enjoyed, which is the true definition of 'One for All’

“Apart from the perks mentioned above, we have also developed a technology to respond to any demand for business utility as well. Whether a corporate, stores or any kind of organization, our Rabbit Card has no limit when it comes to providing other useful functions such as using it as an access card, a canteen solution, or a student/employee ID card. Set example

by users from Thailand’s elite organization such as Sahapat Piboon Ltd., Singha Estate Ltd., Sansiri Ltd., Ruamrudee International School, Verso International School, and many condominium that established nearby BTS station. All In which its default payment functions remain.

We ease up the payment process to make it more efficient when it comes to topping up the credit in your Rabbit Card. By expanding the service point, topping up your Rabbit Card credit at BTS station is no longer necessary when you can buy a credit from a bus staff on route 51, 52, 104, 147, 150, 167, and from our ally such as McDonald’s which has 219 branches all over the country, Kerry Express that has 423 branches in Bangkok, convenient stores such as Tesco Lotus Express, Mini Big C, and Lawson 108. This also includes food center in the elite department store such as The Mall’s food court, CPN, Sabuyplus Service, and many more.

“Nonetheless, to make the credit topping process even easier than ever, we are delighted to announce that we are developing a mobile application for Rabbit Card user in which will be launch in the first quarter of next year.” Said by Khun Irene.

As observed, we take notice that Rabbit Card is continuing to grow, and the service provider has nothing but a promising future to make their Smart Card 'One for All’. Whether for public transport, products, and services in which comes with the utmost convenience, saving money and time for consumers. It is a clear message that we are entering a New Normal era where it slowly becoming a cashless society.


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