ING Life Limited Launches Compelling New Whole Life Policy Protecting Customers From the Risks of Modern Life

Stocks and Financial Services Press Releases Wednesday May 25, 2011 14:30
Bangkok--25 May--Aziam Burson-Marsteller
ING Life Limited Launches Compelling New Whole Life Policy Protecting Customers From the Risks of Modern LifeThe ING Value Protector Policy gives ING Life Limited Agents a New Competitive Advantage

ING Life Limited has recently launched a new set of Whole Life insurance products that help Thai customers protect themselves and their families from life’s many risks. The ING Value Protector policies have been designed especially for ING Life Limited’s agency channel and reflect the organization’s expertise in creating protection products as well as its understanding of the needs of today’s Thai consumers. Customers can select from three ING Value Protector policies depending on how long they wish to continue paying premiums – 15 years, 20 years or until the age of 90. All of the policies provide coverage up to 90 years of age.

The ING Life Limited Value Protector policy offers a range of important benefits to consumers throughout Thailand as well as providing ING Life Limited’s agents with an important new product to offer both their existing and new customers. In this age of increased uncertainty, the ING Value Protector allows policyholders to secure their income for their families in case the policyholder dies before they turn 90 years old. For customers who need extra protection, ING Life Limited’s agents can offer an array of riders to extend the scope of coverage.

“ING Life Limited feels very positive about the launch of our ING Value Protector policy for our agency channel,” said Andrew Shaw, Chief Agency Officer, ING Life Limited. “This new product really creates a triple win situation where Thai consumers gain access to an affordable way to protect themselves and their loved ones from economic hardship in these very uncertain times. Our agents now have a compelling new offering for their existing customers as well as potential new customers, and this product will generate a steady stream of income for the agent over many years. For ING Life Limited, we will be able to expand our presence in Thailand’s Whole Life market.”

The ING Value Protector features low premium rates with high value long-term protection until the policyholder reaches 90 years of age. In addition to the standard income protection coverage, ING Life Limited is offering its customers additional Accidental Death and Disablement benefits in the event the policyholder dies or suffers a major injury, such as the loss of a limb, from an accident. Customers can choose to pay their tax deductable life premiums for 15 or 20 years or until they reach 90 years of age depending on their personal preference.

“In the face of increased economic and political uncertainty in Thailand, consumers are demanding new insurance products that help them mitigate the risks they and their families are facing in their lives. ING Value Protector was developed in response to this market reality while still leveraging our global expertise in protection product development. We are very confident that ING Life Limited agents across Thailand will have great success with this new policy as it clearly meets the needs of today’s Thai customers,” concluded Andrew Shaw.

Press Enquires:
Aziam Burson-Marsteller Tel. 0 2252 9871
Hongsinunt   / Jittima   / Satida

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