Citibank Malaysia's Facebook page aims to attract more than 100,000 fans within 12 months

Stocks and Financial Services Press Releases Friday July 22, 2011 11:04
Kuala Lumpur--22 Jul--Asian Banker
Attract, engage & connect

Kuala Lumpur, July 22nd 2011 - Citibank is leveraging the most popular social media in modern times with its newly launched Citibank Facebook Fan Page to increase brand awareness among specific customer segments and build stronger customer relationships via direct interaction and feedback.

Since its introduction in May 2011, the Citibank Facebook page has seen increasing activity due to its trendy content, stunning contests, giveaways and top-tier merchant tie-ups and collaborations with home-grown brands such as TGV Cinemas and AirAsia- AirAsia X, AirAsia Go, AirAsia Redtix. Due to the co-brand partnership with AirAsia, there has been increasing AirAsia activities through the AirAsia Citibank Credit Card. Currently, the page has more than 10,000 fans. The bank targets to grow to more than 100,000 fans in the next 12 months.

Citibank is focusing on strengthening its presence in the social media space, and the Citibank Facebook page is the first step in this direction. The underlying strategy used is "Attract, Engage, and Connect."

"The Citibank Facebook page allows us to engage with our customers and find out what our customers think or are saying about our products and services. It is good feedback, and it helps us improve and meet our customers' requirements better," said Roy Heong, Head of e-Business, Citibank Berhad.

Research shows that Malaysia has more than 11 million Facebook users. It ranks 16th in the world in terms of Facebook users within the country. This means one out of three Malaysians has a Facebook account, and the average number of friends each user has is over 200.

"It is exciting to formulate plans and strategies to connect with our fans on Facebook, Malaysia's No.1 social media site. We do what we do best at Citibank: we research, and we listen to our customers. We will continue to commit to meeting our customers' expectation with tangible value-for-money campaigns, relevant deals and discounts," Heong added.

Currently, Citibank Malaysia Facebook fans and customers are entitled to exclusive deals that are valid for 24 to 72 hours every Thursday from July 21 till Oct. 20, 2011. Known as Big Deals Thursday, Citibank cardmembers get to enjoy an additional five to 10 percent off when they use their Citibank cards to purchase these deals.

--www.theasianbanker.com (July 22, 2011)--

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