True Group invests 150 million baht on the re-opening of True Fitness at Zen@Central World by end 2011

Stocks and Financial Services Press Releases Wednesday October 5, 2011 15:14
Bangkok--5 Oct--Triple Eight Ideas

Within a short span of time, True Fitness and the Central Group, are working together to re-open True Fitness flagship Fitness, Yoga, Spa and Aesthetics Centre at Zen. This all-in-one centre will co-incide with the opening of Zen Department store this December 2011!

Mr. Patrick Wee, Founder and Group CEO of the True Group, says “We have invested a sum of 150 million baht in the renovation and refurbishment of our club at Zen@Central World and our members will get to enjoy new furnishings, equipment, services and offerings across True Fitness, True Spa, True’Est and Bikram Hot Yoga.”

Several new additions to the suite of offerings and facilities include state-of-the-art fitness equipment in True Fitness, our first ever Oriental Massage Room concept in True Spa, as well as the new Ulthera® Systems in True’Est that revolutionise facelifts with ultrasound technology.

Mr. Wee adds “Our effort to continually upgrade our services is a sign of our commitment to better serve our members, and further prove that we are here to stay.

“Members have the chance to enjoy the most comprehensive fitness, yoga, spa and aesthetics facilities which is a TRUE testament to our vision of combining all 4 elements to attain physical, mental and emotional well-being in a one-stop environment. Besides, True Fitness also provides close to 500 fitness equipments, almost 700 classes per week, a good diversity of yoga classes by experienced Indian instructors and also dedicated personal trainers.”

“Bikram Original Hot Yoga is also a popular form of exercise. Members practice yoga in a studio heated to a minimum of 41 degree Celsius while doing this internationally renowned form yoga. Furthermore, we believe in adding variety to an exercise regime in order to keep things interesting, and we are always on a lookout for innovative equipment to achieve this objective. Examples of such are Kick Boxing held in our Muay Thai Rings, Power Plate®, 1-Vest Training, TRX® Suspension Training® and Agility Circuit Training.”

“With the re-opening of True Fitness at Zen@Central World in December 2011, True Fitness will embark upon numerous marketing activities to create greater awareness and alleviate the brand name. This could possibly consist of a soft-launch event, special promotions, promoting the brand through Celebrity Brand Ambassadorship, partnership program with major brands such as Zen and Thailand’s major banks, and providing various forms of loyalty rewards to our members. With the support of the Thai community, we are optimistic in seeing an increase in the percentage of total turnover of 50% by the end of 2012. As for expansion plans, it is in the pipeline for us to open 1 to 2 new branches in Thailand come 2012, so as to bring the gift of fitness to a wider community.” Mr. Wee concludes.

To find out more information, please proceed to True Fitness club at Central World, Exchange Tower and Esplanade Ngamwongwan Khae-Rai or visit http://www.truefitness.co.th/.
Napasanant Punpuing - Public Relations
Tel: 02 664 0888 Email: napasanant@888ideas.com

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