Thai bourse welcomes ad service provider VGI Global Media

Stocks and Financial Services Press Releases Tuesday October 9, 2012 17:12
Bangkok--9 Oct--SET

The Stock Exchange of Thailand (SET) welcomes VGI Global Media pcl to its main board. The company will list in media & publishing sector and start trading on October 11 under the ticker symbol "VGI," with a market capitalization at the initial public offering (IPO) price of THB 10.5 billion (approx. USD 339 million).

VGI is a provider of media network advertising, focusing on lifestyle media, consisting of (1). Mass transit media, by advertising on the BTS Skytrain system, with ad space of 27,000 square meters at 23 main BTS stations and on 47 BTS trains. BTS media has a viewer exposure of 482,270 persons per day (as of March 31, 2012); (2).Modern trade media in Thailand’s dominant modern trade retailers, and (3).Office media, with ad space in 51 premier office buildings around Bangkok on digital screens in elevators of commercial establishments.

“VGI is a subsidiary of BTS Group Holding pcl. Bringing a subsidiary of existing listed firms to be listed on the bourse is an upward trend as companies increasingly realize how to benefit from the capital market by raising funds in order to continue growing strongly,” said SET Executive Vice President Chanitr Charnchainarong.

The company has a paid-up registered capital of THB 300 million, consisting of 274 million existing shares and 26 million newly-issued shares with a par value of THB 1 each. VGI offered 88 million shares via IPOs at THB 35 per share, consisting of 26 million newly-issued shares and 62 million existing shares owned by Bangkok Mass Transit System pcl with worth a total THB 3.08 billion. Of the 88 million shares, 21.32 million shares were offered to shareholders of BTS Group Holding pcl and Bangkok Mass Transit System pcl on September 19-21 and 24-25, and 66.68 million shares were sold to the public on September 28 and October 1-2. The fundraising proceeds are for platform screen doors on BTS platforms, digital screen network, digital media and static media on BTS and modern trade retailers, procuring software and working systems, and working capital. Bualuang Securities pcl was an underwriter, while Tisco Securities pcl was the company’s financial advisor and underwriter.

Marut Autawalwatee, CEO of VGI Global Media, said; "We are really pleased to be listed on SET. This is a crucial step for us in enhancing our image, reputation, capital strength, and business potential, as well in helping us be ready for business expansion and new opportunities."

VGI's three major shareholders after the IPO are Bangkok Mass Transit System pcl (70.67 percent), Deutsche Bank AG, London (3.65 percent), and Keeree Kanjanapas (3.64 percent). The IPO price came from book building, set at a range of THB 33-35 per share. Its dividend policy is to pay no less than 50 percent of net profits after reserves.

For more information on VGI, please see the company's prospectus at the Securities and Exchange Commission's website at www.sec.or.th and general information at the company's website at www.vgi.co.th and www.set.or.th


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