New KSecurities head is to keep the company staying top of mind with investors

Stocks and Financial Services Press Releases Tuesday June 18, 2013 10:50
Bangkok--18 Jun--Kasikorn Securities

New KSecurities head is to keep the company staying top of mind with investors, given a wide customer base from the parent bank, cutting-edge technology for online investment, and research papers covering 120 stocks. KSecurities also helps strengthen the investment potential of new-generation investors through the KS Investment Academy. The company maintains its 2013 SET target at 1,700 amid an anticipated global market upturn.

Mr. Thiti Tantikulanan, Executive Chairman of Kasikorn Securities Pcl., said KSecurities is to deploy key strategies to keep the company staying top of mind with investors and become a top-three player in the market. KSecurities differentiates itself by extending investment products in response to all customers' desired investment styles. With a customer base expansion strategy conducted together with that of its parent bank, KASIKORNBANK, KSecurities will focus on high-income customers aiming to invest in a variety of investment tools. The company has developed modern technology needed for efficient online investment, while research papers will be offered to cover 120 stocks in all sectors within this year. The move is to match the needs of both institutional and retail investors.

"KSecurities currently has 42,000 customers, 10,200 of which are new customers acquired since early this year. The company expects to have gained 18,000 new customers by the end of this year. Active investors account for 43 percent of all customers, higher than the market average. The majority of new customers, or 66 percent, trade stocks online. They may have a small trading volume relative to those who trade through the company's marketing officers, but online traders are set to increase significantly. Therefore, the company has developed state-of-the-art trading technology to efficiently support these customers' trading style. The online trading features include KS Access, which is the country's first online stock trading service with one-day trading guarantee; KS Chat, a live chat application that offers real-time consultation service with the company's personal finance managers; and the latest service, Bisnews Webstation, that provides the largest variety of stock analysis functions and tools," Mr. Thiti said.

This year, KSecurities continues to enhance investment knowledge for customers under the KS Investment Academy concept that offers beneficial knowledge of the capital market through diverse activities which have been held in Bangkok and provincial areas for several years. For example, these activities include "KS The Young Turk Investor" Season 4, diverse seminars and training courses, and investment knowledge that is provided through TV programs, books and social media for efficient access to all groups of customers.

Regarding the investment outlook for the second half of this year, the company believes the Thai stock market will enjoy an upturn in tandem with the global economic recovery, although recent Japanese Yen appreciation and a weakening Baht which triggered Yen carry trade unwinding has caused stocks to plunge at home and abroad. Additionally, market concerns over a possible pullback in quantitative easing (QE) programs, which may impact liquidity in global stock markets, has caused investors to trade stocks at a lower price-to-earnings (P/E) ratio. KSecurities is of the view that the SET at 1,300 to 1,400 has already absorbed the profit-taking, and is at the level for buying.

"We recommend range trading as an investment strategy for the third quarter when the market turnaround will be apparent, in tandem with the global economic recovery particularly in the western part of the world, such as the US and Europe. These are major factors that will drive the Thai equity bourse towards the end of this year. Therefore, KSecurities maintains our SET index target at 1,700," Mr. Thiti said.

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