TREEDOM AND AEQUUS IN PARTNERSHIP TO PROCESS AGARWOOD TREES

Stocks and Financial Services Press Releases Thursday June 27, 2013 17:56
Bangkok--27 Jun--Treedom Group

Leading forestry plantation management and manufacturing company The Treedom Group have signed a commercial arrangement with Aequus Asset Management Limited to process their Agarwood trees into Oud Oil. As part of the arrangement, Treedom will market and sell the Oud Oil through its extensive international sales channels.

Aequus currently have in excess of 30,000 trees available for processing and extraction of Oud Oil. Treedom's Thailand-based Asia Forestry Management business division will extract high quality Oud oil and related products via its proven state-of-the-art factory processing facility.

In recent years, Treedom has successfully built up its international sales channels and seized a significant market share for its Oud Oil products in the Middle East, European Union, India and the USA. Clients are predominantly major perfume and fragrance houses.

The CEO of Treedom, Dr. Andrew Steel commented "we warmly welcome this initial partnership with Aequus and hope it will be the start of a longer-term commercial relationship". Dr. Steel believes Treedom was chosen for 3 very important reasons:

  • It is the only factory processing facility with the production capacity to cope with the high volume of trees over the short time period available. This need is driven by biological timing being that that the trees will suffer deterioration if stored for extended periods;
  • Its state-of-the-art factory processing facility possessing the 'best practice' expertise, built up over several years, to produce high quality Oud Oil;
  • Its ability to offer international sales channels, again built up over several years, through which the Oud Oil can be sold.

Dr Steel further summarized that "Aequus is naturally interested in obtaining the best return for investors in its fund and chose us because we can offer them the entire process in the shortest possible time frame. By signing this arrangement it negates the need for Aequus to spend significant resources in terms of money and time to set up its own manufacturing, marketing and sales facilities - a process that would take years and not an insignificant amount of investment to bring about."

Treedom is moving its Oud Oil wholesale and distribution operations from Bangkok to Dubai as part of a strategy to double its market share of Oud oil exports from Thailand to the United Arab Emirates. Treedom has already commenced retail operations and as a further part of its strategy will establish its own chain of retail outlets.

Treedom's sells its finest 100% pure Oud Oil via its exclusive retail brand 'Dar al Oud'. The Dar al Oud product range also includes Body Care, Home Fragrance, Sculptures and Beads.

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