Mr. Therayut Sirigulviriyavanich, Senior Vice President - Digital Marketing “KTC” or Krungthai Card Public Company Limited stated that “We have enabled our KTC Credit Cardholders to perform online financial transactions through “TapKTC” Mobile Application since the end of last year and the offer has been well received by having over 5 hundred thousands of our members using such application and make an online spending, covering the total spending amount of over 6 thousand million Baht.”
“Today KTC has developed our system to be better and more completed in responding to the Company’s Make it BETTER policy in order to offer direct experience of better online services to our credit and personal loans members to satisfy all needs for easier and more comfortable living styles. In this Phase 2, our members would be able to perform self-transactions independently and flexibly for 24 hours with 4 predominated excellent functions, namely 1) spending balance check anywhere 24 hours, 2) verify, transfer, or redeem reward points in all forms as needed, even covering making a donation, 3) perform FLEXI installation plan conveniently with no limit of transaction amount, and 4) request for temporary credit line with immediate response.”
“In addition, there are also a number of functions to satisfy our members’ needs, focusing on easiness convenience and security of use, to increase customers’ trust in every sort of use such as credit card enrollment and verification of such enrollment with fast activation, one-stop credit card and personal credit account management, promotion check and free-of-charge registration to join any promotional event, and automatic due date of payment notification service. This would offer all customers with convenience as if having a personal secretary around by carrying all conveniences with you at all time with TapKTC, the most fully integrated credit card application through smart phones and tablets operating with iOS operations, and website www.ktc.co.th/ClickKTC for Android and any other operation systems”
“Our target groups eligible for online services are KTC credit cardholders with any network of service providers, including VISA, MasterCard, JCB, “KTC Virtual” credit card, and “KTC PROUD” personal loans, as well as new members seeking for credit card and personal loans who love internet surfing and spend most time online. The application is available for download from now. Moreover, existing ClickKTC’s email and password could be used without re-enrollment requirement.”
“Our KTC online service platform through application and website www.ktc.co.th/ClickKTC focuses on the simple, mellow, and easy-to-access interface design for easy and convenient use to support all levels and all types of users, including the continuous development of newly necessary menu.
The most important feature is users’ security which is provided by OTP (One Time Password) system and notification for every time of access. This would help better ensure members and users on online services use. It is expected that the number of KTC members using this application and website, as well as the online spending amount, will increase for 30% from 2013”
“The Company also has a plan to stimulate widely online services use by engaging new media targeting our focal group and people connecting online, which is a 30-second short film scoop expressing that KTC online services could help create better life. This TV Spot will be released on TV, printings, BTS Media, Outdoor media located in business and city center areas, as well as online media from the first of August this year.”