Kantar Media to Acquire Audio Watermarking Unit of Civolution

Stocks and Financial Services Press Releases Friday October 24, 2014 10:41
LONDON--24 Oct--PRNewswire/InfoQuest
  • Acquisition will enrich the organisation's technology capabilities
  • Further evidence of Kantar Media's commitment to measure TV across all devices in all formats

Kantar Media, a world leader in audience measurement, has agreed to acquire the audio watermarking unit of Civolution, strengthening the firm's audience measurement technologies and opening up new and exciting opportunities around second screen activation. The acquisition, expected to transfer by the end of 2014, will build on Kantar Media's significant global presence and activities in digital audience measurement across all media in 60+ countries.

The watermarking unit, led by Jean-Michel Masson, is recognised as a world leader in audio watermarking technology deployed in hundreds of broadcast channels across the world. Kantar Media already uses watermarking technology in a number of its TV, radio and internet audience measurement services. In addition to this, Kantar Media's ability to link second screens to TV content will be strengthened through SyncNow, already widely used by many of the leading broadcasters.

"We have long admired the expertise and skills of Jean-Michel and his team." commented Richard Asquith, Global CEO, Kantar Media Audiences: "In joining Kantar Media they will strengthen our suite of technology to measure audiences for content across all devices in all formats. Broadcasters, agencies and advertisers can track viewing to their content across TV, tablet and mobile screens, and benefit from our ability to deliver accurate audience measurement as the media ecosystem continues to evolve."

Jean-Michel Masson commented, "We are excited at the prospect of becoming part of Kantar Media. We already enjoy a successful history of co-operation with the business and look forward to working with broadcasters, agencies, industry bodies and the wider market across Kantar Media's measurement footprint."

The team will continue to be based in Rennes, France.
http://www.kantarmedia-audiences.com
Source: Kantar Media

Latest Press Release

Wecash Named One of the Top 50 Chinese Global Brands by Facebook and KPMG

Wecash, a fintech company that specializes in financial products powered by smart phones, was named one of the 2018 Top 50 Chinese Global Brands by Facebook and KPMG. Wecash was featured in the list alongside other industry leaders such as Tencent, Ant...

Photo Release: WHA Group Meets Investors, Q2/2018 Opportunity Day

WHA Group, led by Ms. Jareeporn Jarukornsakul (right), Chairman and Group CEO, together with Mr. Arttavit Chalermsaphayakorn (left), Chief Financial Officer of WHA Corporation Pcl., had recently presented the Company's Q2/2018 information at "Opportunity...

USD120,000 at stake in CIMBs 3D Conquest to unearth ASEANs top #digital talents Competition sets path for nurturing crucial skills in data science, FinTech and coding among tertiary students

CIMB Group Holdings Berhad ("the Group" or "CIMB") has launched the CIMB 3D Conquest, a competition that aims to identify and attract ASEAN's top creative, young digital talent with an agile and entrepreneurial mindset. Open to all tertiary students, the...

Allianz to become Worldwide Olympic Insurance Partner

The International Olympic Committee (IOC) and Allianz today announced that the insurer will join the "Worldwide Olympic Partner" (TOP) Programme in 2021. Through this sponsorship agreement, Allianz will work with the IOC to provide innovative and...

BYFX Global Co., Limited Announces Business Launch

BYFX Global Co., Limited (BYFX Global) today announced the launch of its retail and institutional business -- offering clients around the globe top-tier liquidity and online OTC trading for Spot FX and Spot Bullion[1]. Striving towards financial...

Related Topics