SPOT Rewards Card has joined The1Card to give you greater benefits all under one card, the definition of the ultimate loyalty card in Asia.

Thursday 02 July 2015 14:51
Central Food Retail and Central Group have invested 300 million Baht to join SPOT Rewards Card with The1Card, stepping up its game to becoming Asia's strongest loyalty program in the retail industry.With Central Group's network of restaurants, department stores, hotels and shops, the loyalty card aims to give customers greater benefits and rewards. The loyalty program targetsto attract 12 million customers and increase sales by 15-20% starting July 1, 2015.

The merge of SPOT Rewards Card of Central Food Retail Co., Ltd. and The1Card of Central Group of Companies is to synergize Central's business units inorder to createa strong loyalty program that allows customers toeasily collect points and earn rewards with every Baht spent, all under one card. In addition to convenience, members can benefit from discounts, promotions and events and activities that matcheach of their lifestyle.

Ms. Phattaraporn Phenphrapat – Senior Vice President Marketing and Public Relations of Central Food Retail Co., Ltd. – states that "Central Food Retail's success with SPOT Rewards Card proves that we do understand our customers best. SPOT Rewards Card was Thailand's first loyalty card introduced back in 2004. Now, 11 years later, we have over 8.8 million members. Joining The1Card, the number of our combined customer database isimmense. The database now holdsinformation of customers with different age, gender, income, background and shopping preference. We can use the information available to us for segmentation schemesto create personalised discounts, personal shopping list, along with privilegesfrom various clubs including Mom & Baby Club, Health & Wellness and Cooking Club. Customers can use the same card to collect points when shopping at Central Food Hall, Tops market, Tops SUPERSTORE, Tops Superkoom, Tops daily, Segafredo, Eathai and Tops Shop Online, where all their points count for more."

1. Every Baht counts for more. 25 Baht spent equals 1 point. Partial points less than 25 Baht will be carried to the next purchase.

2. Collect points faster by purchasing participating items. Collect up to 800 points with over 100 product items.

3. Redeem cash coupons at Central Food Hall and Tops' cashiers.

80 points= 10 Baht, 160 points= 20 Baht, 200 points= 25 Baht,400 points= 50 Baht, 800 points= 100 Baht, 2,000 points= 250 Baht and 4,000 points= 500 Baht

4. Get on-top discounts on Red Hot and Sale items with The1Card points.

5. Register to automatically convert points and receive quarterly direct mail with cash vouchers and discount coupons. Get 400 free The1Card points when customers register before August 31, 2015.

6. Points are valid for longer (2 years).

Ms. Phattaraporn adds, "We have invested 100 million Baht in marketing for the campaign. Our customers, of course, are still of chief importance. We aim to deliver exclusive privileges to members along with offering a new shopping experience that exceeds expectations. The merging of the two loyalty cards come more privileges that better suit the varying lifestyles of customers. By redeeming points, customers are getting personalised discounts and promotions. For this campaign in particular, we have prepared a budget of 200 million Baht and set 15-20% target sales growth by the end of 2015."

Mr. Rawee Puapornpong – Senior Vice President of Customer Relationship Management of Central Group – mentions that "Merging the two loyalty programs, the customer database between the two loyalty cards will increase to 11.5 million customers from 8.5 million customers, becoming the top loyalty program in Asia. From July 1, 2015, onwards, points from each card are combined and customers'point balances are doubled. Customers can shop and collect points from various channels to redeem cash coupons, discounts or premiums. Most importantly, The1Card will be Central Group's most enhanced customer database that is rich with customers' purchase history; containing the exact date, location, time, purchasing channel, product preference and services used, both offline and online. With these information available to us, the synergy among Central's business units will prove to be magnificent in regards to customer satisfaction. The1Card is now the one card that offers customers the complete 360 rewards. It is Thailand's only card that can analyze customers' behavior from the moment they wake up to when they go to bed; for The1Card covers department stores, consumer goods and convenience stores, home and electric appliances, books, stationery, e-commerce system and application, real property management, restaurants, hospitality and imported brands. The card is valid in 3,000 domestic and international locations, including LaRinascente in Italy. By the end of 2015, the card can be used at Illum in Denmark, and in the near future, a department store in Germany."

To further increase and maintain the growing customer base, Central Group has invested over 200 million Baht in a world-class customer behavior analysis program that also provides segmentation schemes and real time service that is quicker and more efficient in response. Activities and marketing campaigns are also increased with the 1,000 million Baht invested to attract shoppers and target customers. Central Group targets to expand its customer base to 12 million customers by the end of 2015.

Experience the amazing benefits and rewards of The1Card today at any Central Food Hall, Tops market, Tops SUPERSTORE, Tops Superkoom, Tops daily, Segafredo, Eathai and Tops Shop Online.