The creation of GETdeals™ app stems from Singaporeans’ love for convenience and getting the best value for their money. The app comes in handy for Singapore credit consumers who own an average of six credit cards per individual , with some holding cards from multiple banks.These cardholders no longer need to download multiple banking apps or refer to several different websites to suss out credit card deals that they are entitled to. Instead, they only need to use the GETdeals™ app to conveniently access the most comprehensive and uptodate credit card offers available in the market.Besides, the use of a mobile app to convey useful moneysaving tips for one’s purchases resonates well with Singapore consumers. According to the recent Consumer Barometer research released by Google , Singapore was reported to have the highest smartphone 2 adoption rate in the world at 85%. The survey also noted that 48% of Singaporeans researched products on their smartphones before buying, and 35% of Singaporean smartphone users used their phones at some stage in the buying process of the last item they bought among the highest rates globally.
Some key features of the app, in greater detail:
Simple and intuitive user interface
Overview screen gives quick access to deals near you Upon opening the app, the user will be able to view at a glance all available credit card deals, automatically listed in a logical order of nearest to furthest distance from the user. The key features of the deals merchant's name and address, type of offer and establishment, and brand of credit card issuer are prominently displayed on the overview screen.
Useful information on individual deals easily accessible
Users can tap on individual deals to get more details including a list of all locations offering a specific deal, terms and conditions of the deal as well as see the original deal on the card issuer’s website. By tapping on the “call” icon or “GO” icon shown beside each deal location, the user will be able to make a quick call to the merchant or get directions to the venue via google maps. All these functions are available within the same app.
Customisable search methods
Locate relevant deals using map view, keyword search or categories filter
Users can tap on the map icon on the overview screen to see available deals nearby, with colourcoded icons depicting the type of establishment. They can zoom in and out of the map to see the deal's location or view other deals in the area. They can also tap on individual icons to check out the deal specifics.
The app's search field function allows users to quickly and easily view specific credit card offers that they may be interested in, simply by keying in the merchant’s name.
Alternatively, users can tap on the app's menu bar to filter the types of deals by categories and card issuers. There are a total of six categories of merchants namely, Entertainment, Food & Beverages, Health & Fitness, Petrol, Shopping and Travel, as well as more than 10 card issuers including all the major banks in Singapore to choose from. Any selection by the user will be saved on the mobile device such that the previous search filters will be reapplied automatically for subsequent use.
Interactive and engaging platform
Go viral on newfound deals via preferred social platform
Users can instantly share their favourite or recommended deals with friends and loved ones via a variety of social platforms such as Facebook, Whatsapp, Email or SMS. A website link is automatically included in the message shared to enable easy access to the details of the deal.
Mr. Pedro Pla, cofounder and CEO of GET.com, said: "When we first toyed with the idea of developing a moneysaving tool that is both unique and useful, we were motivated by the factors that drive the purchase decision of a typical Singapore consumer – one who is constantly on the lookout for all things cheap, good and fast. Bearing this in mind, we decided to come up with an app that is able to do just that, one that brings together the most uptodate and comprehensive credit card deals to help people identify valueformoney offers right at their fingertips.”
Ms. Grace Cheng, cofounder and EditorinChief of GET.com, added: “The GETdeals™ app is a natural extension of our personal finance comparison website GET.com, which is all about providing relevant information, tools and deals to help consumers make informed choices about spending and saving money. We urge fellow Singapore consumers to make full use of the app to seek out good bargains for their everyday purchases, and to enjoy sharing their finds with
one another in the process.”
--www.theasianbanker.com (Jul 22, 2015 )--