GrabBike, the app-based motorbike taxi booking servicepowered by the GrabTaxi mobile app, invites university students from any faculty to enter the"GrabBike Campus Challenge – Make Your Plan. Make It Happen", from now until 18 November 2015. The initiative offers the opportunities for participants to experience the challenging case competition, learn more about real life strategic marketing issues and how to overcome in GrabBike's masterclass workshop, connect with Founder of GrabTaxi and the team and win cash prizes
"We are very pleased to announce our newly launched campaign and very much looking forward to welcoming students from around Bangkok to join this exciting challenge. GrabBike Campus Challenge aims to encourage all university students to think out of the box, go beyond what's taught in the classroom and put what they have learnt into action. Not only will the qualified teams have the opportunity to put their ideas into practice but also be given the budget to actually implement their marketing plan in a real life situation," commented Juthasree Kuvinichkul, Founder of GrabTaxi Thailand.
The keynote judging panel includes Juthasree Kuvinichkul, Founder of GrabTaxi Thailand, Pavarisa Chumvigrant, Head of Marketing at GrabTaxi and Ex-Vice President of Marketing at Sanook and Pachara Lawjindakul, Head of GrabBike/Express.
Application timeline:
Today until 18th Nov 2015 – Application process and proposal submission
20th Nov 2015 – 20 qualified teams announced
23rd Nov 2015 – Pitching round to the judging panel
25th Nov 2015 – 10 finalist teams announced
27th Nov 2015 – Workshop for the 10 finalist teams, who will receive the funding
30th Nov until 17th Dec 2015 - Marketing plan implementation and evaluation
Registration process:
Register at http://th.grabbike.com/campus from today – 18 November 2015.Students must send a proposal as a PowerPoint presentation, no longer than 15 pages with the topic, "How to increase the usage of GrabBike within the student body" with a budget of 20,000 Baht (Save as PDF file only).
Conditions:
The participants must currently be studying Bachelor's Degree at a university in Bangkok, Nonthaburi, Pathum Thani, Samut Prakan or Nakornpathom. Students can be from any faculty.A team may consist of 3-10 persons from the same university.One participant can only join one team.After the 20 qualified teams are announced, team members cannot be changed.For more information, please visit http://th.grabbike.com/campus/