JARKEN penetrating Burmese market Gearing up for economic expansion under new government Creating strong brand identity and widening customer base in AEC

Monday 11 January 2016 09:07
JARKEN Group, a leading provider of architectural, design and construction services, has revealed this year's design trends, saying the modern luxury style will draw a great deal of attention from Burmese consumers as JARKEN is preparing to expand its services in the ASEAN Economic Community, especially the CLMV market which comprises Cambodia, Laos, Myanmar, and Vietnam. JARKEN is also looking into the possibility of being listed on the Stock Exchange of Thailand (SET), a move that will help the company create a strong brand identity. In addition, JARKEN will join the "Myanmar Build and Decor 2016" which will take place between October 6 and October 8 this year. It hopes to generate revenue of 30 million baht during the 3-day event and is confident that its revenue for the entire 2016 will topple 450 million baht.

Ms. Siritorn Sitthiwattanawong, Managing Director of JARKEN Group Company Limited, says this year's architectural design trends will move in a different direction, changing from 'modern classic' to 'modern luxury'. In order to position itself in design industry, JARKEN is planning to expand its services into the AEC market by focusing on 4 countries - Cambodia, Laos, Myanmar, and Vietnam. The managing director goes on to say that JARKEN is preparing to get listed on the national stock exchange in order to increase its investment opportunities.

In terms of market expansion into foreign countries, JARKEN is scheduled to take part in the Myanmar Build and Decor 2016 to be held on 6-8 October at the Myanmar Event Park (MEP), in Yangon. JARKEN hopes to boost brand recognition among Burmese consumers, presenting its outstanding design products before the eyes of the Burmese. JARKEN has been well-received by Burmese consumers, given that Myanmar has never before had an international design company that provided integrated services. This is evidenced by the company's success at the last Build and Decor event during which it raked in approximately 50 million baht.

"The reason Burmese consumers have keen interests in the works of JARKEN is because Burmese workers still lack the skills in architecture and interior design. On the other hand, Thailand has plenty of designers and skilled workers while JARKEN, in particular, provides integrated services, with an extensive portfolio featuring construction, engineering, architectural, and interior design services. On top of that, Burmese consumers, most of whom are highly-educated persons, have become more and more excited about modern luxury style, thanks to the westernization. JARKEN hopes to see an income of 30 million baht at this year's Build and Decor event, says Ms. Siritorn.

Ms. Siritorn says JARKEN's revenue for the year 2015 is expected to be around 400 million baht. In the meantime, the company's revenue is expected to reach 450 million baht in 2016, with 20% coming from overseas and 80% from domestic market.

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