Mr. Pornlert Techarattananopas, Managing Director, Online Asset Co., Ltd. who manages the efin Group says the group enjoyed an excellent response during the past three months following the opening of the first Auto Trade system as part of the efin Trade Plus securities trade application at the end of 2015. Furthermore, the system generated an industrial wave for actively and continually developing the Auto Trade system. Currently, four securities companies have chosen to use the aforementioned functions. These are Capital Nomura Securities Public Co., Ltd., Thanachart Securities Public Co., Ltd., Maybank Kim Eng Public Co., Ltd. and Finansia Syrus Securities Public Co., Ltd. Mr. Pornlert expects two or three more Auto Trade service users in 2016 while there are currently 15 efin Trade Plus users. Besides, Mr. Pornlert expects an additional five service users in 2017.
Internet securities trading trends in 2016 continue to enjoy ongoing growth trends from the previous year. At the end of 2015, Internet purchase/sale volumes amounted to 8,153,950.90 baht with 40.2 percent from online trading and 59.8 percent from normal trading. This is an 11.5-percent increase from the previous year. The online trading value at the end of February 2016 was 604,811.39 million baht.
"All efin products under the company's management are as follows: 1. efin Trade Plus, 2. efin Stock Pick Up, 3 efin Mobile, 4. efin School and 5. the efinanceThai news agency. Our products cover every investment issue with the main goal of arming investors of every gender and age, whether the investors are new or experienced, with investment weapons to simplify investments with efin products.
Thus, continual system software development is a major efin goal in response to consumer behaviors in need of investment risk prevention technology. The Auto Trade system is able to truly answer questions and was developed over two years ago by more than 40 Thai developers to perfect the system as much as possible until the system was trusted by many investors who traded securities by using the Auto Trade system via four brokers with expectations for more in the future," said Mr. Pornlert.
Mr. Wutthipong Cherdtanakorn, Director of the efin Trade Plus System Development, Online Asset C., Ltd., says the Auto Trade function is a new innovation with qualifications supporting the setting of conditions in sending automatic trade orders with main functions consisting of Simple Auto Trade (simple conditions), Take Profit/Trailing Stop Loss/Cut Loss (only for sales), Money Management (investment capital management), DCA (Dollar Cost Coverage by setting investments in installments) and PZ: Pricing Zone (share purchases at prices based on the set budget) including a Batch Order (a function that sends orders in batches of 50, basket orders and notification on mobile) and an alert system via Android, iPhone/iPad. These support investments by investor groups or working-age people who have expertise in trading shares to be able to purchase-sell shares without having to watch the monitor. Also included are investors who need to use the automatic purchase-sale program with a function for custom conditions determined by investors. The company is currently the sole Auto Trade system service provider in Thailand. However, the company believes other entrepreneurs and agencies involved in investments will become aware and show interest in developing many other auto trade systems based on the conditions set by investors.
At the end of February 2016, 15 securities and 55,023 users used the efin Trade Plus application. Estimates for 2016 expect the number of securities using the efin Trade Plus application to increase to 17 securities with another increase to 20 securities in 2017 from the current number of 15 securities.