Miss Sudaporn Janwatanagool, Executive Vice President - Personal Loans Business "KTC"or Krungthai Card Public Company Limited, revealed that, "the overview of Thai personal loans business in 2015 was rather slowdown according to the economic conditions. However, it was quite satisfying for KTC personal loans as it was closed to the target and receivable accounts were well managed. Therefore, the Non-Performing Loan (NPL) was only 1.0% out of 1.2% (data retrieved on December 31, 2015).This number is the lowest in history and even lower than that of the industrial sector. The number of KTC personal loan members has been continually expanding to 747,343 accounts, with personal loan receivables (net) increasing to 12%, equivalent to 17,073 million baht or 5.8% of Market Share.
"From now on, the direction of KTC personal loans will be focusing on marketing strategies that will sustainably and stably enlarge the business with the highest objective to be one of consumers' top choices in terms of personal loans. KTC will attentively select unique marketing campaigns matching with consumers' needs and preferences. This is spoken in terms of new member base expansion and existing port member maintenance with a long-term close relationship in forms of privileges and workshop sessions. These are to strengthen personal careers and build value for members, altogether with productive receivable management and 360-degree withdrawal behavior analysis in order to gain the highest response from all members within efficient budget usage. It is targeted that the total port of personal loan business will be continually growing at approximately 15%*.
Miss Sirikalya Suthanyaphruet, Vice President - Personal Loans Business "KTC" mentioned about a marketing strategic plan for new members acquisition that "KTC will focus on feature development of KTC revolving loans, or "KTC PROUD," which is a cash withdrawal card well recognized by the members. For this-year new members acquisition , the company will highlight in seeking new potential target groups that need in cash. Besides, KTC will create more awareness in terms of the installment feature, which is an additional feature apart from cash withdrawal transaction that can effectively respond to the needs of target groups. In addition, the online channel will be highly concentrated, as it tends to have leap growth. Therefore, the company has been trying to increase the number of acquisition through the online channel by implementing a system that allows target groups to easily contact KTC. Alternatively, customers can apply for KTC loans by leaving a message atwww.ktc.co.th/ktcproud. KTC staff will contact back within 2 hours of working days in order to coordinate for application process later on.
"For the second quarter, The promotion for off line channels which is sales representatives and Krungthai Bank, has been launched, namely "Super Save 70%," rewarding all new members of up to 70% discount interest rates in the first two billing periods, considered from the day of "KTC PROUD" approval date. However, the new entries have to be approved within April 30, 2016 together with the remained outstanding balance as per KTC defined. Interested person can register for privileges via SMS by typing PSidentity card number and sending it to 061-423-5000, or register online at www.ktc.co.th/registerwithin May 15, 2016."
Miss Phichamon Jitpentham, Senior Manager - Personal Loans Business "KTC" has talked about marketing plan to maintain the member base and build a close relationship between members and KTC personal loan business. "With the existence of more than 7.47 hundred thousand personal loan accounts that still continues to grow, KTC has adopted Customer Relations Management (CRM) to suit in-depth and complicating member requirements. All the information gained will be analyzed and created into suitable marketing activities aligning with economic conditions with a prioritization on mass marketing activities that are suitable for most of people. Also, marketing activities specific for some target groups will be held. The most important thing is an intention to create satisfaction to all members and accumulate sustainable close relationships between the members and KTC by continuing to lighten the load of expenses, and building responsibility discipline upon members in order for them to manage their debt efficiently. It also includes of cost-efficiencyand variety of conditions in using collective points concerns.These are strengths that differentiate KTC from other financial institutes.
"The second quarter is a period for money spending, as there are a number of official holidays, and a summer break for students. Therefore, KTC has allocated a large amount of marketing budget in order to effectively promote "KTC Proud" in" Abundant iPhone 6s Giveaways".The campaign is giving away 60 iPhone 6s 16GB(26,500 baht), which is equivalent to 1.59 million baht in total, to "KTC Proud" members whowithdraw cash and maintain an outstanding balance 2,000 Baht higher than the previous billing cycle for at least 15 days until the cycle summary date will earn one eligibility. Interested members can register via SMS by typing AA followed by a space and 16 digits of KTC PROUD revolving loans account number to 081-376-1387, or visiting www.ktc.co.th/proudiphone6s, from today-May 31, 2016. All members will get 3 chances for lucky draws with one-time registration. 20 prizes will be drawn at a time and the list of the winners will be announced later on.