Mr. Martin Rueegg, Chief Executive Officer of AXA Insurance PCL, announced the launch of "Happy Lady" product group, uniquely designed to support the lifestyle of modern ladies who are self-reliant and increasingly live their life outdoors. "We launch 'Happy Lady' because we see the opportunity. According to a recent study of the women's insurance market in the emerging economies— conducted by AXA, IFC, and Accenture—the insurance industry has largely overlooked women as a key customer segment, despite the segment's significant growth potential in the market. By more effectively reaching out to women, the industry could significantly increase its participation in the economy and further support social and economic development in emerging countries. With regard to the women's insurance industry in Thailand, it is expected to achieve 6-8 times growth within the year 2030," Mr. Rueegg said.
Ms. Maneenuch Kongarchapatara, Chief Marketing Officer of AXA Insurance, PCL revealed that "AXA understands that women need unique insurance products. "Happy Lady" product group is therefore launched to provide privilege protection suitable to the lifestyle of working women. The group comprises the three following products.
- Happy Drive provides ladies superior protection in comparison to other car insurances—concerning its coverage for theft of property inside the vehicle, in addition to compensations while getting treatment in the hospital caused by car accident.
- Happy Living helps ladies protect their houses and condominiums without prior property inspections. The Happy Living property insurance provides coverage for all incidents particularly resulted from water damage, explosion, fire, lighting, collision up to 30 million Baht and coverage for flood, earthquake, storm or even hailstones up to 20,000 Baht. Moreover, ladies will be covered up to 50,000 Baht in case of emergency relocations.
- Happy Care is designed exclusively for career women, providing coverage for all common illnesses found among office workers, such as migraine, heartburn, office syndrome, ulcer, chocolate cyst and many more. Its benefits include out-patient services coverage up to 2,000 Baht per day; treatments for accident injury, up to 7,000 Baht per accident; and accidental death and dismemberment coverage up to 200,000 Baht, among other coverage.
"Happy Lady" is regarded as an insurance product that protects ladies' every moment in their daily life by covering their home, car and health, in order to enhance their peace of mind".
AXA is ranked #1 global insurance brand worldwide for the seventh consecutive year. Serving customers' needs and lifestyles with its insurance excellence, AXA Thailand achieved a premium volume of over than 3.4 billion Baht and a net profit of 121.7 million Baht, increasing 8.5% of growth in 2015 which is considered over than 4 times the insurance industry growth.
Interested customers please contact AXA representatives or the network of 19 branches countrywide, and Call Center Tel: +66-2118-8111, Fax: +66-2285-6383, Email : [email protected] or Website: www.axa.co.th