David Korunic – Chief of Executive Office of Krungthai-AXA Life Insurance PCL, said "AXA Group has seen a global trend of consumers changing their behaviours and moving towards digital channels to serve their needs. This trend is no different in Thailand which has a fully connected society. As the leading life insurer globally and in Thailand, our focus has been on building digital platforms and many other digital tools for use in all aspects of our company. We have also initiated a Customer experience factory, distributor experience factory, and employee experience factory and bring in agile methodology to expedite the digital changes. Therefore, today I am delighted to see the launch of another first by Krungthai-AXA Life in the Life Insurance Industry of our partnership with LINE Corp."
Saifon Suchasila – Chief of Marketing Officer, shared that "with 33 million LINE users in Thailand and being the second largest number of LINE users in the world, our marketing strategy to grow with them both offline and online. For offline, we have continued to strengthen our brand across Thailand by implementing impactful integrated marketing communications via distinctive and innovative brand and advertising campaigns to maximise and reach to all of our customer segments. For online, we know that a customer's decision to buy is based a lot on ZMOT or Zero moment of truth. Our digital analytics data shows that traffic from LINE channel has contributed 8% as assisted and 7% as last click to our online-to-offline conversions respectively. This is why we had the vision to grow our e-Business channel and build a partnership with LINE such as LINE sticker, LINE official Account, LINE business Connect, and LINE pay. Today we have launched an exclusive product with LINE Pay called "iFine" which offers life and accident insurance coverage for 20-59 years olds. Besides the special offer, "iFine" serves the digital life by offering the payment via LINE Pay"
About the new digital marketing strategy, Pimpaporn Apasiripol – Chief Digital Strategy Officer said "Today I am delight and happy to announce the opening of a new channel to help our customers to view, obtain quotes, and use self-service payment through the LINE Pay channel. We have put the efforts of our User Experience team and Developers to meet the needs of the Thai people to be able to view and select a Life Insurance product easily with a simplified process i.e. the most convenient platform. Partnering with LINE Pay, customers can use their accounts to do these transactions by the fingertip anytime, anywhere.On top of this we are also launching our new "iCommand" stickers. The Knight Protector presents 8 e-service stickers as the personal assistant for Krungthai-AXA customers to communicate with the company. For instance, clicking on "Great!" sticker, customers will receive information about privileges or special discounts for many restaurants and accommodations. This iCommand set is the 5th set of The Knight Protector series, after the great successful of the previous versions with more than 17 million friends. We wish to spread out the happiness to our 1.5 million policyholders of Krungthai-AXA."
The Knight Protector Sticker LINE set is available at http://line.me/R/shop/detail/6695, until September 27, 2016. For more information, please contact our Call Centre on 1159 or www.krungthai-axa.co.th.