Mr TarakornAngpubate, the CEO of Food Capitals Public Company Limited revealed that Food Capitals has acquired all of the business, amounting to not more than 121,809,000 baht, of G Enterprise & Co., Ltd. (G Enterprise) which operates Chingcha Chalee, MoomMuum Park, Umami Fallabella, and Pirate Chambre restaurants. The merging of Food Capitals and G Enterprise's business will surely bring exciting changes to and set new trends for the city's dining and nightlife scenes as G Enterprise is another strong leader in Thailand's food and beverage business. G Enterprise has prepared to use its strong points which are food art and creativity to develop and create more stylish products and services for Food Capitals' restaurants, delivering novel dining experience to the customers.
"Food Capitals is a leader in food industry and owner of international restaurant brands. Our teams are professionals and specialists in this industry. We have well brought several Thai restaurant brands to the international level. We are very delighted to work with G Enterprise whose personnel are talented, experienced, and are ready to create positive and wonderful changes to Thai restaurant industry. Together with G Enterprise, we have a mission to develop 'Food and Dining Culture' where premium-quality, nutritious, and delicious food which are beautified just like art pieces are delivered to our customers. The joining of G Enterprise will complete and enhance Food Capitals' business operations in every aspect. We are expecting an increase of 50% from 2016's 683 million baht revenue as G Enterprise has now joined Food Capitals," said Mr Tarakorn.
Food Capitals is also in process of acquiring restaurants under the Osha group, the famous Thai brand in San Francisco. The acquisition process is nearly completed. It is expected that the transaction will be completed within the second quarter of 2017. Once the transaction is completed, Food Capitals will immediately consolidate the revenues of the Osha group. With both acquisition transactions, FC expects its 2017 revenue to be higher that THB 1,000 million or 50% increase from 2016 revenue. This could potentially turnaround the business and FC becomes profitable level. FC also plans to declare dividends to its shareholders if all goals are successfully achieved.
Mr Na-chanok Ratanadaros, the CEO of G Enterprise & Co., Ltd. said that the merger of G Enterprise into Food Capitals will allow both to develop stronger business and has led Food Capitals to own various cuisine nationals including Thai and international crossed culture cuisines. Leading G Enterprise, a recognized master of food art and presentation, Mr Na-chanok prepares to bring his knowledge and experience as a chef, an art director, an interior designer, and the experience of successfully running his own restaurants to work with Food Capitals. He will focus on developing and adjusting key elements in Food Capitals' restaurants and bars so they align better with each venue's characters and business concepts. Changes to be expected are such as food and beverage menus and entertainment.
"The diner and consumer behavior has changed quite a bit from the past. Internet and smart phones are key causes for that change. Checking in at a beautifully or stylishly decorated venue and taking photos of the food they eat and post them on social network has become a crucial part of a modern lifestyle. Restaurants must always study consumer behaviors, be quick to adjust their business strategies so as to respond well to changes. The ability to do so will maintain their customer base and competence to compete. Our constant study of consumer behaviors has allowed us to be more advanced than our competitors. A couple of things we have done really well are unique restaurant concepts, presentations and decorations, beautiful food presentation. These are examples of our effort to respond to consumer behaviors," said Mr Na-chanok.