Bangkok Bank Senior Executive Vice President Ruchanee Nopmuang (2nd from right) pictured with Bank of Thailand Governor Veerathai Santiprabhob (center) who honored Bank executives who helped prepare a new code of conduct for the banking industry, namely Executive Vice President in charge of Accounting & Finance Division and Manager of Risk Management Ayuth Krishnamara (right), in charge of Compliance Parnsak Pruksakit (2nd from left) and Manager, Human Resources Division Vetit Assawamangcla (left). The code of conduct aims to provide up-to-date guidelines for the banking industry that meet social expectations and support the sustainable development of the Thai economy based on three principles: 1. Integrity, 2. Fairness and 3. Accountability to Stakeholders. Commercial banks, which are members of the Thai Bankers' Association, worked together to improve commercial banks' code of conduct, develop standards to conduct their businesses ethically and help customers be confident that they will receive fair service and accurate product information before making decisions.