Dentsu media Rebrands as dentsu X, Embraces Experience Beyond Exposure

Stocks and Financial Services Press Releases Tuesday June 13, 2017 13:58
Bangkok--13 Jun--dentsu X Thailand
Launch comes on the back of celebrating agency's highest-ever new business rankings and longstanding success in Asia Pacific

Dentsu Aegis Network today announces the launch of dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group's media specialist – Dentsu media.

The new proposition, "Experience Beyond Exposure", relays the brand's strong belief in the power of experience over exposure. Inspired by the idea that personalised and relevant experiences are key for brands to attract, acquire, convert and retain customers, dentsu X is designed to help brands create integrated and personalised marketing solutions to cut through the noise in the media market and meet rapidly changing consumer demands.

Building on the agency's strong success spanning over 18 years in 13 Asian markets, as well as a strong presence in Canada and Russia, dentsu X will roll out in some key markets in EMEA within this year.

Bringing Dentsu media's longstanding success in delivering one-stop integrated solutions in the East, dentsu X will combine high quality creative and strategic capabilities with insight experts possessing cultural and behavioural knowledge. This helps brands come together with people and identify key values and motivations through the use of data.

Takaki Hibino, Global Brand President of dentsu X, who will continue to lead his successful team within the new dentsu X brand globally, commented: "When Dentsu media was first launched in 1999, the use of the word 'media' had a very limited meaning. For close to two decades, Dentsu media alongside its sister creative agencies has expanded to offer much more to our clients than that original definition could describe. This is why we evolved its identity to reflect the potential of our brand and selected 'X' to represent the importance of delivering unique experiences. By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions."

Mitsuyuki Nakamura, Managing Director of dentsu X Asia Pacific and CEO of dentsu X Thailand, said: "Rebranding from Dentsu media to dentsu X doesn't change who we are. Instead, we are consistently bringing Dentsu media's longstanding success in delivering one-stop integrated solutions. dentsu X will integrate best-in-class communications and media planning services, content creation, data and behavioral insights considering a drastic shift to a consumer-led economy. Our new brand proposition will help our clients escape advertising traps and stay ahead of the game in the ever-evolving business landscape.

"We will passionately create a consistent marketing solution and constantly innovate to get the best outcome for client brands on top of being a true partner to all stakeholders. Moreover, reinforcing personalization in our integrated and diversified services, business partners will be provided with borderless business solutions that create experiences between brands and consumers,"Nakamura said.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: "Dentsu media is unique as a scaled homegrown Asian agency network. Integrating with the rest of the Dentsu Aegis Network portfolio of agencies has propelled its growth so that it currently leads the Campaign new business tables.

"This change of branding serves to better reflect the agency's capabilities and further enhance its position as the leading Asian agency network," Nick added.

Latest Press Release

TMB reveals TMB ABSOLUTE the latest credit card targets high-end customers Every Baht 10 spent earns 1 point

TMB reveals "TMB ABSOLUTE" the latest credit card targets high-end customers Every Baht 10 spent earns 1 point, no foreign transaction fees on overseas spending Including travel insurance coverage TMB launches "TMB ABSOLUTE" Visa Signature, a high-end...

Photo Release: TMB debuts new credit card TMB ABSOLUTE targeting high-end customers

Marie Ramlie, (centre) Head of Retail Products, TMB Bank Public Company Limited, together with Jaray Jianthanakanon (3rd from left), Head of Retail Lending Products, TMB, held a grand event to debut the new credit card TMB ABSOLUTE Via Signature. It is a...

Gossip News: Nattaphatt Tanboon-ek, New CFO of WHAUP

WHA Utilities & Power brought in a veteran - Nattaphatt Tanboon-ek as its new CFO. In addition to his vast experience in capital market, Mr. Nattaphatt is also a guru in the energy sector. Once taking the helm, he will immediately drive both the...

Photo Release: KTC joins hands with Family Mart and Lawson 108 in providing Bt. 10 cash backs.

Mr. Nattasit Soontranu, Vice President - Credit Card Business, "KTC" or Krungthai Card Public Company Limited, jointly with Family Mart and Lawson 108, provide members worthwhileness with Bt. 10 cash back E-Coupons by making transactions using KTC credit...

Dusk Network Announces Listing of DUSK Token on Bitfinex, Bittrex International and Ethfinex

- Listings on leading exchanges follow recent $8.1 million raise by Amsterdam based Dusk Network Dusk Network, a cryptographically transparent digital ledger, has announced today that its cryptocurrency, DUSK (ERC-20) token, has been listed on the...

Related Topics