KTC makes a striking marketing move in the launch of the Daily Maximum Markdowns with KTC Credit Cards campaign.

Stocks and Financial Services Press Releases Tuesday October 31, 2017 17:51
Bangkok--31 Oct--Krungthai Card

After the business prospered and experienced growth in adverse to the industry trend, KTC launches the "Daily maximum markdowns with KTC credit cards" campaign for the month of November to stimulate spending in the remaining months of 2017 and as a gift for members. KTC partners with alliances under the dining, shopping and travel categories in giving away discounts and up to 30% cash back simply with the usage of KTC FOREVER REWARDS points equivalent to the transaction amount. A 30% increase in alliance spending and redemption of over 350 million points are forecasted by the end of the campaign period.

Mrs. Pittaya Vorapanyasakul, Executive Vice President – Credit Card Business, "KTC" or Krungthai Card Public Company Limited, reveals, "Despite the industry growth of 3.8% the past 8 months which is considered relatively low in comparison to previous years, KTC experienced business growth at a rate that is higher than the industry level. KTC's credit card transactions for the past 9 months rose up to 7.1%. Part of the success in growth can be attributed to the endorsement of 4 main marketing strategies: 1) Selection and assortment of marketing campaigns that meet the needs of members and are applicable to everyday use for members to choose KTC as their main choice for credit cards; 2) Using the strength of KTC FOREVER REWARDS points as a vehicle to create a sense of loyalty with members; 3) The introduction and utilization of new online technologies to alleviate services i.e. the launch of the revamped TapKTC application with the E-Coupon feature; 4) Expansion of target groups from the already established mass consumers group to focalization on hi-end consumers."

"For the remaining period of the year which is regarded as a high season for shopping and to reward members, KTC launches a new major campaign, "Daily Maximum Markdowns with KTC Credit Cards" that will take place between 1 - 30 November 2017. KTC partnered with 43 alliances in the dining, shopping and travel categories in providing up to 30% discount or cash back simply with the redemption of KTC FOREVER REWARDS points equivalent to the amount of the transaction."

Mrs. Pranaya Nithananon, Vice President - Credit Card Business, adds, "The dining category is most popular among members in terms of the redemption of KTC FOREVER REWARDS points. For this reason, KTC selected partnership alliances that are popular among members as well as those that have multiple branches. The alliances includes 15 AKA branches / 5 Boon Tong Kee branches / 15 Laem Chareon Seafood / 8 Lee Cafe branches / 12 Nitaya Kai Yang branches / 16 On The Table branches / 100 Santa Fe Steak branches / 8 Saveoy and Saveoy Seafood branches / 17 See Fah branches / 30 Sukishi Korean Charcoal Grill branches / 7 Tenya branches and over 30 restaurants at the Central Embassy Shopping Mall. Members receive up to 30% discount or cash back simply with the redemption of KTC FOREVER REWARDS points equivalent to the amount of the transaction."

Mr. Nattasit Soontranu, Vice President – Credit Card Business, mentions, "The shopping category is most popular for members to redeem KTC FOREVER REWARDS points to substitute as cash in the form of discounts or cash backs which is then used to pay for products and services of highest value. As part of the"Daily Maximum Markdowns with KTC Credit Cards" campaign, KTC provides special privileges for members covering a total of 13 leading department store alliances with over 95 branches across the country. Members canredeem for up to 32% additional discount at every Home Fresh Mart and Gourmet Market branches countrywide, 2 Klang Plaza branches and Klang Villa at Nakhon Ratchasima, or redeem up to 20% additional discount (every Friday - Sunday) at Robinson Department Stores, Zen, Emporium, Siam Paragon, The Mall, Bluport Hua Hin Resort Mall, Tokyu Paradise Park branch, or Isetan (total of 13 partners, 95 branches countrywide) by using rewards points equivalent to the amount of the transaction.

Mr. Vuthinun Suvimolpan, Manager – Merchant Acquiring Business, mentions, "The launch of the iPhone 8 and iPhone 8+ for the first time in Thailand will occur in the month of November. KTC joins hands with300 True Shop branches countrywide in providing privileges for members to redeem points equivalent to the transaction amount to make payments through the KTC FLEXI installment plan and receive 20% discount for all smartphone products regardless of the model and brand. Moreover, KTC partnered with Big Camera in providing privileges for members to purchase every camera, lens, and add-on items with up to 30% discount for purchases made with the usage of KTC FOREVER REWARDS points equivalent to the amount of the transaction with the KTC FLEXI installment plan and for full price purchases at 295 Big Camera branches countrywide."

Miss Janejit Ladpi, Vice President – Travel & Leisure Marketing, adds, "The winter season is a period where members often choose to travel. KTC by KTC Travel Service provides various products with privileges for members through KTC Travel Service Center and KTC World website. KTC also joins hands with11 participating airlines, which offer online purchases of airline tickets including Air France / Bangkok Airways / Thai Airways / Air Asia / Nok Air./ Emirates / Garuda Airlines / Korean Air / Malaysia Airlines / Royal Brunei Airlines and Sri Lanka Airlines, and World Explorer, the leading travel agent, in providing 25% cash back for members by utilizing their KTC FOREVER REWARDS points equal to the amount of spending per sales slip to redeem for the privilege and registering via the website at www.ktc.co.th/fly25cashbackregister."

"KTC is confident in the member's positive reception towards the "Daily maximum markdowns with KTC credit cards" campaign throughout the month of November. At the minimum, a 30% increase in spending at partnership stores and redemption of over 350 million KTC FOREVER REWARDS points are forecasted by the end of the campaign period. Besides this campaign, KTC will further present intriguing activities and will continuously introduce innovations in order to create satisfying customer experience that exceeds members expectations." Mrs. Pittaya concludes.


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