How Technology and Health Effect Relationship? Prudential Relationship index sheds interesting insights

Stocks and Financial Services Press Releases Monday November 13, 2017 10:44
Bangkok--13 Nov--STAR PR
Thailand ranks fifth on relationship satisfaction among nine Asian countries surveyed
While being physically healthy is important, the majority of Thais are not active in maintaining their health

In this rapidly-evolving digital age, the relationships of Thai people are weakening and technology is one of the main culprits. Technology, which includes social media, is the second-leading cause of arguments among couples in Thailand, according to the recent Prudential Relationship Index (PRI) 2017 report.

Relationships breathe life into our lives, adding colour, tears and laughter. But how much do we truly understand them? In the pursuit of deeper relationship insights, Prudential has launched the second edition of the PRI, a year after the inaugural report was launched in 2016.

This year, Thailand retains its fifth position on the PRI index among the nine markets surveyed in Asia, with a score of 70/100 – a one-point decrease from 2016. This indicates that relationships in Thailand fulfil 70% of people's needs and expectations, leaving a 30% relationship gap. The highest PRI scores across the region were recorded in Cambodia and the Philippines.

CEO of Prudential Thailand, Aman Chowla said, ""We are delighted to launch the second edition of the PRI in Thailand, which provides interesting insights into the state of relationships among Thai people. Highlights from this year's results reveal that physical health and financial security for loved ones continue to be a key priority among Thai people.""

On the importance of relationships, Aman Chowla said, ""Research has shown that better relationships directly translate to a greater sense of well-being and significant improvement in health and longevity. We consider Prudential to be a life partner to our customers and will strive to provide fresh and innovative experiences to them.""

Does technology make relationships stronger or weaker?

While social media can bring people together, many couples in Thailand say it drives a wedge between them. Thirty-six percent of respondents argue with their partners over the amount of time spent on smartphones or computers. Close to the same proportion say they sometimes get upset by what their partner posts on social media (37%).

Forty-six percent of people in Thailand say their families spend too much time on the phone rather than talking to each other, while 40% admit the time spent on the phone has a negative impact on their family relationships.

The difference between men and women in the utilisation of technology is also clear: 71% of Thai men say they are on their phones more than their partner, compared to 51% of women.
Thais do care about their health…but to what extent?
According to the PRI 2017, people in Thailand are aware of the need to be more physically healthy, but do little to maintain their health.
Sixty-nine percent of Thais are concerned whether they will stay physically healthy when they are older. More imminently, 34% believe their health will worsen in the coming five years.

Despite these concerns, 61% of Thais say they are not currently active in maintaining their health. When asked what they would like changed in their partners, making their partners healthier topped the wish list – as mentioned by over half of the people (54%) surveyed in the PRI 2017.

""The insights from the PRI 2017 provide us with an in-depth understanding of the top needs and concerns in the market. While health is a key concern, a third of Thais (66%) are also worrying about saving enough for their future retirement, with 55% citing retirement as their key financial priority. The findings from this insightful report reinforce our commitment to provide tailored products and services to enhance our customers' overall quality of life, from health and medical to savings and life protection,"" concluded Mr Aman Chowla.


Latest Press Release

TQM to float 75m IPO shares to finance online platform introduction for digital insurance

SEC has start counting Day 1 on TQM's filing for an IPO of up to 75,000,00 shares at THB 1.0 each, to raise fund to development an online platform that will suit the current digital environment. TQM's management are working to grow the company's four...

UOB and Grab announce strategic regional alliance to accelerate the use of digital services among ASEAN#s consumers

Alliance will fuel Grab's ambition to build ASEAN's first everyday "super app" and complement UOB's efforts to scale up its regional customer franchise United Overseas Bank Limited (UOB) and Grab today announced they have entered into a strategic...

Photo Release: KBank teams with Thai Lion Air to kick off air ticket payment service via QR code

Mr. Vallop Vongjitvuttikrai (second from left), KBank Executive Vice President, and Mr. Aswin Yangkirativorn, Chief Executive Officer of Thai Lion Mentari Co.,Ltd., launched the payment-acceptance service for Thai Lion Air tickets via QR code on K PLUS...

Alibaba Group Announces September Quarter 2018 Results

Alibaba Group Holding Limited (NYSE: BABA) today announced its financial results for the quarter ended September 30, 2018. "Alibaba had another strong quarter of rapid growth. In particular, annual active consumers increased by 25 million to reach 601...

Photo Release: KBank welcomes participants of Dream toward Government House Realized by the Military Program

Recently, at KBank Rat Burana Main Branch, President Kattiya Indaravijaya welcomed the youths who take part in the "Dream toward Government House Realized by the Military" Program Class 5 of 2018, organized by Suranaree Force and Internal Security...

Related Topics