KBank introduces THE PASSION credit card for premium customers Based on a Make LifeAlive concept, offering full array of privileges and targeting 130,000 new card issuance in the first year

Stocks and Financial Services Press Releases Thursday December 14, 2017 16:59
Bangkok--14 Dec--KASIKORNBANK

KASIKORNBANK (KBank) introduces "THE PASSION" credit card based on a "Make Life…Alive" concept to let customers enjoy all activities they are PASSIONate about, without any limit. Ultimate customer experience will be offered and all rules will be broken with superior privileges including one reward point for each 8 Baht of card spending (25 Baht = 3 points) and most valuable point redemptions all year long. KBank expects to issue 130,000 new cards within one year of the card launch.

Mr. Amorn Suvachittanont, KBank First Senior Vice President, said that total spending of K-Credit Card is now the highest in the market, averaging 20,000 Baht per card per month. K-Credit Cardholders, particularly those with monthly income of 50,000 Baht and more, have high spending potential, with their income growing continually. In response to their rising purchasing power, KBank has developed "THE PASSION" credit card under the theme "Make Life…Alive" to cater for customers with monthly income of 70,000 Baht and higher who seek to live their lives to the fullest.

"THE PASSION" credit card is ready to open an all-round experience for cardholders to fully enjoy their lives with privileges superior than other cards. These include a reward point accumulation up to 8 Baht per one point (25 Baht = three points), thus offering a better value for money than its peers. Moreover, cardholders will find it easier and faster to accumulate reward points as they will get KBank Reward Point×3 when making spending via "THE PASSION" credit card abroad, or 25 Baht per two points. "THE PASSION" credit card also offers cardholders to maximize their reward points better than other cards, e.g., only one point can be redeemed for many rights, including a piece of cake at COFFEE BEANS by Dao, a baked treat with a grass of beverage at PAUL and a Starbucks e-Coupon. Cardholders can also redeem 1,000 points earned for a massage session at Healthland, a movie ticket from Major Group or SF, a Starbucks card and services at WE Fitness or Royal Orchid Lounge at Suvarnabhumi Airport when traveling abroad by THAI Airways International.

In addition, when using "THE PASSION" credit card to pay for transport fare, the cardholders will be entitled to travel insurance coverage up to 8 million Baht, including insurance for trip cancellation & delay and lost, damaged or delayed luggage. Enjoy the complementary afternoon tea at TWG Tea Salon & Boutique and Harrods Tea Room together with a special 50-percent discount when using the service of participating golf courses.

At present, there are 2.5 million K-Credit Card holders with the total spending of more than THB300 billion as of November 2017, and reaching 340 billion Baht by the yearend. An average monthly spending per card tops 20,000 Baht. KBank expects the total holders of "THE PASSION" credit card to reach 130,000 in one year. More information about "THE PASSION" credit card application can be obtained at Signature Contact Center 02-8888889 or https://www.kasikornbank.com/th/.


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