Do Day Dream gains strong investor confidence backed by overseas market expansion, new distribution channel and new products

Stocks and Financial Services Press Releases Monday December 18, 2017 14:33
Bangkok--18 Dec--Ogilvy Public Relations

Do Day Dream Public Company Limited, the manufacturer of SNAILWHTE skincare products under the NAMU LIFE brand, welcomed a strong response from investors after announcing an offered share price under its initial public offering (IPO) plan. Key factors driving investors' confidence are strong performance, a clear business development direction and the positive trend in Thai and foreign skincare markets.

Do Day Dream last week announced an offered price of 53 baht per share, the high end of the offered price range. Subscription is available on 14, 15 and 18 December, 2017.The company has received a very good response from the market as the demand from institutional investors is 18 times higher than the offered shares. The first trading day is scheduled for 26 December, 2017.

Mr. Piyawat Ratchapolsitte, Chief Finance Officer, Do Day Dream PCL, said: "We appreciate investors' strong confidence in the company's future growth and good response to the IPO plan. Three major factors are driving short and long-term growth — a significant increase in revenue from overseas sales, a new distribution channel with King Power Duty Free, and new products in sachet format that better addresses the demand from new groups of customers. These are key factors enabling us to effectively expand our market."

He said the company has achieved impressive success in overseas markets. After entering the Chinese market in 2016, it had revenue of 140 million baht in the first year. Being optimistic about the market potential, Do Day Dream expanded its marketing activities in China and saw its sales revenue more than tripled from the previous year, reaching 440 million baht in the first nine months of 2017.

"China's skincare market value is as high as one trillion baht and has strong potential to grow further, which is beneficial to us. We are also studying the possibility to export our products to other markets in Asia, including the rapidly growing CLMV (Cambodia, Laos, Myanmar, Vietnam) countries," said Mr. Piyawat.

In addition, Do Day Dream's new distribution channel has considerably increased its sales revenue. The company started to distribute its products in King Power Duty Free in October 2017 at the Srivaree branch. Shortly after that, the company started to expand to another branch, Suvarnabhumi Airport, and thus far has received a very warm welcome from visitors.

Another key factor supporting domestic sales growth is the recent launch of the sachet format. In the second half of 2017, Do Day Dream introduced a facial cream sachet, which enabled the company to reach a larger group of customers in convenience stores and retail stores nationwide. After this success, the company plans to introduce more products in this format in other distribution channels.

"We have recently started production at our new plant in Rojana Industrial Park in early 2017. We are confident that now our production team is ready and has good understanding and skill to operate our advanced machinery well," said Mr. Piyawat.

"This will enable us to maximise production capacity and efficiency in cost management. The deployment of an SAP system also allows us to efficiently manage and draw a strategic plan which will increase efficiency in cost management. This year, we have also spent a lot on marketing and brand building as well as introducing eight new products, which have heightened our success. Therefore, we believe that we have gained good brand awareness and confidence among our target consumers which should allow us to be able to gradually reduce the marketing budget in the following years. This will potentially lead to an increase in net profit in the future."

Do Day Dream PCL will start to trade its shares with a "DDD" ticker symbol in the Consumer Products/Personal Products & Pharmaceuticals sector on 26 December, 2017.Interested investors can take part in elevating a Thai brand to the top three Asian beauty brands through this IPO plan.

Investors can study more information about the company at http://www.dodaydream.com/th/investor-relations/ir-home or watch a short video clip summarising key advantages and growth potential of Do Day Dream at http://www.dodaydream.com

Remark:
Investment involves risk. Investors are advised to carefully study the prospectus before making decisions.

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