PERSOL Holdings and Kelly Services announce rebrand to PERSOLKELLY, forming one of the largest regional recruitment firms

Stocks and Financial Services Press Releases Monday February 12, 2018 18:11
SINGAPORE--12 Feb--PRNewswire/InfoQuest
  • The Singapore-headquartered company to be rebranded as part of joint venture aims to triple size by 2020
  • Intelligence, IGS Asia and BTI Consultants will also be rebranded in alignment with PERSOLKELLY

TS Kelly Asia Pacific announced its rebranding to PERSOLKELLY and its aim to triple its size across Asia Pacific by 2020. PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end HR solutions. The name PERSOLKELLY reflects the joint venture between PERSOL Holdings (previously Temp Holdings), Japan's second largest recruitment firm, and Kelly Services, a global leader in workforce solutions.

On the rebranding and its vision, PERSOLKELLY CEO Taka Yamazaki, said," Our aim is to become the leading recruitment brand in Asia Pacific that provides the world's best workforce solutions that are seamless. To help achieve this, we want to look at tripling our size from our current base of more than 1,000 consultants in the APAC region to more than 3,000 consultants by 2020. We are also committed to expanding our market coverage in our high growth countries."

"The rebranding exercise is already a first step in this direction. It will give us an identity that represents a powerful combination of resources and operational expertise of our key brands across Asia Pacific. As our business grows, having one strong identity will help make us more recognisable as we enter new markets or expand our presence in our current markets," said Yamazaki.

Yamazaki also added, "As part of the rebrand efforts, a number of entities will be renamed to create better synergy and to be more impactful in market. Each brand will also continue to maintain its own identity, vision, values and offerings, but working together to contribute to PERSOLKELLY 's vision."

Intelligence rebranded under the umbrella of PERSOLKELLY GROUP

As part of the overall rebranding efforts, Intelligence, one of the largest and fastest growing HR service providers in the Asia Pacific regions, will become PERSOL in Asia Pacific. Each of the 10 Asia Pacific markets where PERSOL is present in will have a localised identity (for example, PERSOL Singapore).

PERSOL in Asia Pacific will continue to leverage on its strong database of Japanese and Japanese-speaking candidates to provide tailored workforce solutions such as permanent and contract staffing, recruitment process outsourcing and payroll outsourcing primarily to Japanese companies in the region.

IGS Asia/BTI Consultants rebranded as BTI Executive Search

BTI Executive Search, previously known as IGS Asia/BTI Consultants, has been a market leader in Executive Search since 1982 with offerings such as talent mapping, succession planning, board consulting, global and regional executive hiring. BTI Executive Search's borderless search operations and established network, will span across 6 countries/regions, including Hong Kong, India, Indonesia, Malaysia, Singapore, and Thailand.

PERSOLKELLY Consulting - a new aspiration

PERSOLKELLY Consulting is a refreshed group brand that will combine the expertise of BTI Consultants in Asia, Intelligence SMC in Hong Kong and Intelligence Anchor Consulting in China. The group brand   aspires to become a leading human resources & professional services consulting global firm committed to empower individuals, organisations & societies to shape a better future workforce.   Today, PERSOLKELLY Consulting is represented in 6 countries/regions, including Hong Kong, India, Indonesia, Malaysia, Singapore and mainland China as Intelligence Anchor Consulting.

Towards the future of the talent industry

"The future of the talent industry will be competitive, and businesses will increasingly look for an all-inclusive partner for all their workforce needs across the markets they operate in. With the new brand, PERSOLKELLY is well positioned to capitalise on this trend and continue to lead the industry as a trusted recruitment company in the region," said Yamazaki.

Headquartered in Singapore and with presence spanning 13 regions in Asia Pacific, PERSOLKELLY comprises key brands i.e., Kelly Services, Capita, PERSOL Asia Pacific, First Alliances, BTI Executive Search, and PERSOLKELLY Consulting.


PERSOLKELLY is one of the largest recruitment companies in Asia Pacific that provides comprehensive end-to-end HR solutions. It combines resources and operational expertise of its key brands i.e., Kelly Services, Capita, PERSOL in Asia Pacific, First Alliances, BTI Executive Search, and PERSOLKELLY Consulting.

Headquartered in Singapore, PERSOLKELLY spans over 50 offices across 13 countries/regions including: Australia, mainland China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.

PERSOLKELLY is a joint venture between PERSOL Holdings, Japan's second largest recruitment firm and Kelly Services Inc., a global leader in workforce solutions.
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